What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Asset Classification
Audience Identification
Traditional Media Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of Data Integration
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
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Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Nathaniel T.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2025
The software has minimally improved
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It is the standard for all billing related services across each company I have been a part of it has the ability to automate invoices in real time once everything is input in the system which I havent seen a product do effectively besides Prisma
What is your favorite aspect of this product?
That is Universally used across many companies so transferring from one business to another it is a transferrable skill
What do you dislike most about this product?
There is a constant need to refresh the browser when using it. Simple tasks of inputting cost line items take way too long because of the unreliability of the UI. Appling line cost you must do one at a time there should be a button to apply line cost to all items
What recommendations would you give to someone considering this product?
That it is an important UI to learn because many companies use it. Its a pretty streamlined process once everyone understands how to use it and it makes updating ad platform budgets easier
Pros
- Caring
- Respectful
- Acts with Integrity
- Security Protects
Cons
- Less Reliable
- Slower Product Innovation
- Charges for Enhancements
Sagar S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Aug 2025
Great Customer support and Vendor Friendly
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
their easy-to-use platform and their customer support team
What is your favorite aspect of this product?
automation's part is what i like most and also their easy-to-use platform and their customer support team
What do you dislike most about this product?
nothing much
What recommendations would you give to someone considering this product?
always get full details from the customer support
Pros
- Continually Improving Product
- Fair
- Security Protects
- Helps Innovate
Samridhi M.
- Role: Operations
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Aug 2025
Reliable and Efficient Tool
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean differentiates itself from other media-buying platforms by serving as a true end-to-end, enterprise-grade solution that manages the entire advertising workflow—from planning and buying to billing, reconciliation, and measurement—within a single ecosystem. Trusted globally, it handles over $200 billion in annual ad spend and offers deep integrations with ad-tech partners, advanced data and measurement tools, and strong omnichannel capabilities across TV, digital, social, and CTV. Unlike lighter tools built mainly for smaller agencies, Mediaocean is recognized for its scale, reliability, and independence.
What is your favorite aspect of this product?
My favorite aspect of Mediaocean is its ability to centralize and streamline the entire media workflow in one place. From planning and buying to reporting and reconciliation, everything is connected, which reduces manual work and improves accuracy. Its strong omnichannel capabilities and integrations with major ad-tech partners make it especially valuable for managing large, complex campaigns efficiently.
What do you dislike most about this product?
What I dislike most about Mediaocean is that while it is very powerful and comprehensive, the platform can feel overly complex and not very intuitive for new users. The interface often feels dated, navigation requires extra clicks, and simple tasks can take longer than expected. The steep learning curve means onboarding and training require more time compared to other tools, which can be frustrating when quick adoption is needed.
What recommendations would you give to someone considering this product?
I would recommend Mediaocean to teams that need a comprehensive, all-in-one platform for managing media planning, buying, and reporting at scale. Be prepared for a learning curve, so invest time in training to fully leverage its features. Once mastered, it becomes a reliable and efficient system for streamlining workflows and managing large, complex campaigns across multiple channels.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
