What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
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Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Samridhi M.
- Role: Operations
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Aug 2025
Reliable and Efficient Tool
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean differentiates itself from other media-buying platforms by serving as a true end-to-end, enterprise-grade solution that manages the entire advertising workflow—from planning and buying to billing, reconciliation, and measurement—within a single ecosystem. Trusted globally, it handles over $200 billion in annual ad spend and offers deep integrations with ad-tech partners, advanced data and measurement tools, and strong omnichannel capabilities across TV, digital, social, and CTV. Unlike lighter tools built mainly for smaller agencies, Mediaocean is recognized for its scale, reliability, and independence.
What is your favorite aspect of this product?
My favorite aspect of Mediaocean is its ability to centralize and streamline the entire media workflow in one place. From planning and buying to reporting and reconciliation, everything is connected, which reduces manual work and improves accuracy. Its strong omnichannel capabilities and integrations with major ad-tech partners make it especially valuable for managing large, complex campaigns efficiently.
What do you dislike most about this product?
What I dislike most about Mediaocean is that while it is very powerful and comprehensive, the platform can feel overly complex and not very intuitive for new users. The interface often feels dated, navigation requires extra clicks, and simple tasks can take longer than expected. The steep learning curve means onboarding and training require more time compared to other tools, which can be frustrating when quick adoption is needed.
What recommendations would you give to someone considering this product?
I would recommend Mediaocean to teams that need a comprehensive, all-in-one platform for managing media planning, buying, and reporting at scale. Be prepared for a learning curve, so invest time in training to fully leverage its features. Once mastered, it becomes a reliable and efficient system for streamlining workflows and managing large, complex campaigns across multiple channels.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chinmay G.
- Role: Finance
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2025
Good but can be better
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It is a good product but can be improvised. It lags most of the time
What is your favorite aspect of this product?
The placement/package and cost tabs are pretty simplified
What do you dislike most about this product?
time taken to load any page. We can't undo anything
What recommendations would you give to someone considering this product?
To improvise on the above points
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
Easy use and navigation for clients!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
