What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Celina G.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2025
Helpful features but not intuitive UI
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The features and consistent renovations give Mediaocean an edge over similar products.
What is your favorite aspect of this product?
I appreciate the multifaceted ways in which our media buying teams can utilize the software. It allows for everything to reside in one place and creates efficiencies in our processes.
What do you dislike most about this product?
The product interface is not always the most intuitive and sometimes requires additional guidance from the support teams in order to operate properly.
What recommendations would you give to someone considering this product?
I would recommend to engage with the training materials and explore the many facets of the product that are available to users.
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Krista S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Aug 2025
The software has been very useful for daily tasks
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
it's a fast and updated software
What is your favorite aspect of this product?
easy use for daily tasks
What do you dislike most about this product?
that the IT on demand chat went away
What recommendations would you give to someone considering this product?
I'd recommend using this software
Pros
- Effective Service
- Transparent
- Appreciates Incumbent Status
- Continually Improving Product
Seth H.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Aug 2025
This product has innovated and supported us
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Customer support is notably a big positive over other vendors.
What is your favorite aspect of this product?
Quick support and updates.
What do you dislike most about this product?
The only issues we've experienced in the past are more around staff training of the product, not the product itself. It perhaps could be easier to have additional vendor support.
What recommendations would you give to someone considering this product?
The learning curve might be slightly larger but that comes in large part because of this solution being a feature-full offering.
Pros
- Caring
- Reliable
- Enables Productivity
- Respectful
Cons
- Inhibits Innovation
