What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Asset Classification
Audience Identification
Traditional Media Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of Data Integration
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
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The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Tara G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Aug 2025
Omni Platform allowing for efficiencies and ease
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean has decades of media knowledge that allows them to have an understanding of the growing industry. They are armed with historical agency use and the needs that are required to move forward with the Next Gen platform.
What is your favorite aspect of this product?
Allowing for all media types to be accessed in a single location.
What do you dislike most about this product?
We are currently undergoing the validation steps and the expectation is that we would be able to move forward swiftly without major issues. Unfortunately, we hit major roadblocks of missing functionality.
What recommendations would you give to someone considering this product?
My recommendation would be to consider that most important workflows and data that is needed for your business and ensure that it's available in this product.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Effective Service
Paul M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
I really dislike using MediaOcean
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
I use Mediaocean for timesheets and expenses. The interface is old, clunky and annoying to use
What is your favorite aspect of this product?
When I've finished using it
What do you dislike most about this product?
The interface
What recommendations would you give to someone considering this product?
There are better timesheet options available
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Caring
Cons
- Security Frustrates
- Less Productive
- Less Effective Service
Chris B.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Aug 2025
Effective and Intuitive
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Ease of integration
What is your favorite aspect of this product?
I really enjoy its layout for clearly solving
What do you dislike most about this product?
There can be a hassle when it comes to budgeting and end of cycle of analytics
What recommendations would you give to someone considering this product?
Take in the full scope of the suite but don't be overwhelmed: directly solidify what need this product is addressing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
