What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Ad Verification
Data Management Platform Capabilities
Advertisement Reporting
Audience Identification
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Vendor Support
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
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Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Brittany F.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2025
Streamlined and Reliable for Campaign Management
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
End to end Workflow integration, industry standard for traditional media, financial controls, vendor and partner connectivity, and legacy adoption across holding companies.
What is your favorite aspect of this product?
It's seamless integration between media planning, buying, and financial reconciliation.
What do you dislike most about this product?
The interface can feel outdated and clunky, making it less intuitive and slower to navigate compared to more modern platforms.
What recommendations would you give to someone considering this product?
Invest in proper onboarding and training, leverage its integrations, and use it as a single source of truth.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ojasvi P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2024
Important tool for media planning & finance Prisma
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Have not tried other similar products.
What is your favorite aspect of this product?
The Setup. Easy to setup campaigns, packages, placements and budgets.
What do you dislike most about this product?
The limitation to not able to change budget when the month is reconciled on actualized.
What recommendations would you give to someone considering this product?
A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.
Pros
- Respectful
- Efficient Service
- Inspires Innovation
- Caring
Saniya s.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2026
The (campaign) billing is good; the media plan is
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The cross channel native reconciliation engine for media buys is a feature that made us jump from separate legacy ERP platforms to Mediaocean. With our streamlined finance functioning right here, we managed to cut down on the number of leaks in manual invoicing through our Gurgaon and Pune client servicing team, a thing smaller SaaS solutions couldn't do. Put simply, our procurement team obtained compliance clearance with the secure ledger, which self-serve booking tools were not able to provide.
What is your favorite aspect of this product?
The closed-loop Prism integration automatically uploads to our accounting modules the actualized spend they reach for each month, eliminating some 20 hours of manual input for our campaign team per client cycle. I can simply access raw API schemas directly for our internal reporting dashboards without disrupting connection states.
What do you dislike most about this product?
Hybrid work weeks put the strain on slow Tier 3 home broadband connections, just to load up draft campaigns.
What recommendations would you give to someone considering this product?
This platform is ideal for large holding companies that spend multimillions on media each year, both traditional and digital. It simply is not for small and agile performance marketing shops that can't wait and need ad-hoc launch needs immediately.
Pros
- Efficient Service
- Continually Improving Product
- Enables Productivity
- Client Friendly Policies
