What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Asset Classification
Audience Identification
Traditional Media Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of Data Integration
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Julian David B.
- Role: Operations
- Industry: Technology
- Involvement: Initial Implementation
Submitted Apr 2025
Intuitive at all times
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Easy access and integration
What is your favorite aspect of this product?
It is fast and meets my necessities
What do you dislike most about this product?
It lags some times, but its ok
What recommendations would you give to someone considering this product?
It takes time to adapt, but works perfectly
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Brittany F.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2025
Streamlined and Reliable for Campaign Management
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
End to end Workflow integration, industry standard for traditional media, financial controls, vendor and partner connectivity, and legacy adoption across holding companies.
What is your favorite aspect of this product?
It's seamless integration between media planning, buying, and financial reconciliation.
What do you dislike most about this product?
The interface can feel outdated and clunky, making it less intuitive and slower to navigate compared to more modern platforms.
What recommendations would you give to someone considering this product?
Invest in proper onboarding and training, leverage its integrations, and use it as a single source of truth.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ojasvi P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2024
Important tool for media planning & finance Prisma
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Have not tried other similar products.
What is your favorite aspect of this product?
The Setup. Easy to setup campaigns, packages, placements and budgets.
What do you dislike most about this product?
The limitation to not able to change budget when the month is reconciled on actualized.
What recommendations would you give to someone considering this product?
A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.
Pros
- Respectful
- Efficient Service
- Inspires Innovation
- Caring
