What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Eric M.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Apr 2025
Mediaocean has made it easy to run media
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The ease of use and intuitive UI has made it easy for all team members to use
What is your favorite aspect of this product?
The ease of access and the ability to manage budgets easily
What do you dislike most about this product?
different layouts and confusing capabilities that we do not use currently
What recommendations would you give to someone considering this product?
Would recommend for anyone to try and manage bugdets, send IOs, and traffic placements
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
Janelyn W.
- Role: Industry Specific Role
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2025
Very easy to use and user friendly dashboard
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Versatility of the software.
What is your favorite aspect of this product?
That it is very easy to use with no minimal issues
What do you dislike most about this product?
It goes under maintenance a lot
What recommendations would you give to someone considering this product?
Great product very easy to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Teddy B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2025
Framework & Features are there, improvement needed
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Main difference is the amount of features and crossover between different departments that can integrate into one system (traditional media, digital media, and finance/accounting)
What is your favorite aspect of this product?
When working, favorite aspect is how all departments can interact on the same and different campaigns, and also how it can import orders from cable networks
What do you dislike most about this product?
Still seems to be some back-end glitches that become roadblocks in our day-to-day. After we were trained, began using the product and started running into issues, it always seemed like there was either one more small step that isn't widely know or had to be a fix on the back-end. That interrupts the flow of work, and makes it frustrating when you're trying to get things done (planning, buying, billing, invoicing)
What recommendations would you give to someone considering this product?
Take the training seriously, try to gain as much hands-on experience as possible, and make sure a process is setup to resolve issues/glitches when they arise.
Pros
- Continually Improving Product
- Fair
- Altruistic
- Acts with Integrity
Cons
- Less Reliable
- Less Performance Enhancing
- Less Productive
