What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMediaocean Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mediaocean.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Daniel B.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Initial Implementation
Submitted May 2025
Mediaocean is an excellent service,
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Ease of access, optimization, and integrations with platforms
What is your favorite aspect of this product?
Form, function and ease of access
What do you dislike most about this product?
Lack of Linear and TV integration
What recommendations would you give to someone considering this product?
I would recommend that they familiarize with the many features available on the software
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Zasha S.
- Role: Finance
- Industry: Communications
- Involvement: End User of Application
Submitted May 2025
An Effective System .
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It's effective and user friendly.
What is your favorite aspect of this product?
That it's user friendly and if I have any problems I'm able to obtain easy assistance.
What do you dislike most about this product?
Possibly having it more simpler to navigate at times.
What recommendations would you give to someone considering this product?
Consider the main things you'll need the product for and decide if it fits in those categories.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dr. A.
- Role: Finance
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Robust Functionality and User Experience
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean stands out by offering an end-to-end media management platform that integrates planning, buying, billing, and reconciliation across all channels. Its strong agency partnerships, financial automation, and recent expansion into creative and data-driven tools further differentiate it from competitors.
What is your favorite aspect of this product?
A strong favorite aspect of Mediaocean is its end-to-end integration of media planning and financial management. This streamlines workflows, reduces manual errors, and ensures consistency across campaigns, which is especially valuable for large agencies managing complex, multi-channel media buys.
What do you dislike most about this product?
The most common dislike about Mediaocean is its outdated and unintuitive user interface, which can make navigation and task completion feel cumbersome
What recommendations would you give to someone considering this product?
If you're considering Mediaocean, be prepared for a learning curve, ensure it integrates with your existing systems, and take full advantage of its strengths in financial automation and large-scale media management.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
