Matomo Customer Reviews 2025 | Website Analytics

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Matomo

Composite Score

8.8 /10

CX Score

8.9 /10

42 Reviews Write a Review

What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details

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Awards & Recognition

Matomo won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Service Experience
Conflict Resolution

2024

Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

6% Neutral

94% Positive

Pros

Altruistic
Trustworthy
Acts with Integrity
Client's Interest First

Feature Ratings

Average 84

Audience Demographics

API Framework

Data Visualization

Search Engine Optimization

Customer Value Analysis

Social Media Analytics

Paid Search Integration

Customer Journey Modelling

Device and Browser Analytics

Audience Segmentation

Conversion Analysis

Vendor Capability Ratings

Average 85

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Ease of Data Integration

Ease of IT Administration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Matomo Reviews

Adam B.

Role: Information Technology
Industry: Government
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

In house data

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

As a government agency we don't want our visitors to have their traffic monetized by third parties, Matomo allows us to keep our traffic statistics completely in house and private.

What is your favorite aspect of this product?

I can easily export data in useable formats that can be read by non-technical business leaders to gain insights into how our website is being used.

What do you dislike most about this product?

My monthly reports have so much data that is not valuable for management. I need to strip a lot of data out of the reports before I pass them on. It would be nice to have a summary report.

What recommendations would you give to someone considering this product?

you can run this software in parallel with commercial vendors and get an understanding of the statistical differences between the two data sets before you completely transition to Matomo

Pros

Reliable
Performance Enhancing
Enables Productivity
Effective Service

Aardling D.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Good and safe alternative for Google Analytics!

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

Open source, great privacy aspects. Easy to use and a fair and transparent organization behind it.

What is your favorite aspect of this product?

Privacy, open source

What do you dislike most about this product?

WordPress plugin to link to custom Matomo install has not been recently updated. It worries me a little.

What recommendations would you give to someone considering this product?

Try it out and ditch Google Analytics :)

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Efficient Service

Bartolo L.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use, good value for money, GDPR compliant

Likeliness to Recommend

7 /10

What differentiates Matomo from other similar products?

GDPR compliance

What is your favorite aspect of this product?

Easy to use, especially when compared to Google Analytics

What do you dislike most about this product?

Data visualization can be improved

What recommendations would you give to someone considering this product?

To add more API integrations with third-party softwares

Pros

Efficient Service
Altruistic
Continually Improving Product
Performance Enhancing

Latest Research

Matomo

What is Matomo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Matomo Ratings

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Matomo Reviews

Adam B.

In house data

Likeliness to Recommend

Pros

Aardling D.

Good and safe alternative for Google Analytics!

Likeliness to Recommend

Pros

Bartolo L.

Easy to use, good value for money, GDPR compliant

Likeliness to Recommend

Pros

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1
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Feature Ratings

Audience Demographics

API Framework

Data Visualization

Search Engine Optimization

Customer Value Analysis

Social Media Analytics

Paid Search Integration

Customer Journey Modelling

Device and Browser Analytics

Audience Segmentation

Conversion Analysis

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Vendor Support

Business Value Created

Ease of Data Integration

Ease of IT Administration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness