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MarketMuse by Siteimprove

MarketMuse

Composite Score

7.1 /10

CX Score

6.9 /10

25 Reviews Write a Review

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

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Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

2024

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

90 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

4% Negative

13% Neutral

83% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Altruistic

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 80

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Alerts

Analytics and Reporting

Holistic Visibility Tracking

Keyword Research

Local SEO

Auditing

Rank Tracking

Backlink Tools

Vendor Capability Ratings

Average 77

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

MarketMuse Reviews

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Mar 2024

Productive Approach for Marketing and Intelligence

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Erin H.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

It keeps crashing for me, but I still love it

Likeliness to Recommend

9 /10

What differentiates MarketMuse from other similar products?

Pricing and the all in one nature of the product.

What is your favorite aspect of this product?

The counter telling me how many more words I need to beat the competition.

What do you dislike most about this product?

It keeps crashing on me

What recommendations would you give to someone considering this product?

Do it. It doesnt need a lot of thought

Pros

Performance Enhancing
Continually Improving Product
Enables Productivity
Trustworthy

Cons

Less Effective Service

Serg V.

Role: C-Level
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Ultimate Content Ideator and Enhancer

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

As a content optimization tool, and I have used another three, I have noticed that it relies less on the 10 top results than others, meaning it tends to offer more value-oriented suggestions based on expertise instead of just what's ranking, which I find really useful as it helps me to differentiate my content.

What is your favorite aspect of this product?

It is easy to use, feels intuitive, and helps my content rank.

What do you dislike most about this product?

Nothing major, but it would be nice to have a Google Docs integration.

What recommendations would you give to someone considering this product?

SEO is a long-term play. Some tools or tactics help you rank for a while, but it's not sustainable if the content is not truly remarkable. With MarketMuse's help, I have crafted several articles that have ranked for over two years, using the tool for ideation, optimization, and updates, so it's proved essential for my content-based business.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

Awards & Recognition

MarketMuse Ratings

85 Likeliness to Recommend

90 Plan to Renew

1 Since last award

75 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Alerts Provide alerts when your brand or website is mentioned or linked.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

MarketMuse Reviews

Productive Approach for Marketing and Intelligence

Likeliness to Recommend

Pros

Erin H.

It keeps crashing for me, but I still love it

Likeliness to Recommend

Pros

Cons

Serg V.

Ultimate Content Ideator and Enhancer

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Alerts

Analytics and Reporting

Holistic Visibility Tracking

Keyword Research

Local SEO

Auditing

Rank Tracking

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization