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MarketMuse by Siteimprove

MarketMuse

Composite Score
7.1 /10
CX Score
6.9 /10
Category
MarketMuse
7.1 /10

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details


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Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

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MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

90 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

4% Negative
13% Neutral
83% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Altruistic

Cons

  • Vendor's Interest First
  • Under Delivered

Feature Ratings

Average 80

Competition Analysis

88

Content Optimization

86

On-Page Tracker/Optimization

80

Alerts

80

Analytics and Reporting

77

Holistic Visibility Tracking

75

Keyword Research

74

Local SEO

73

Auditing

72

Rank Tracking

65

Backlink Tools

65

Vendor Capability Ratings

Average 77

Ease of Implementation

84

Ease of IT Administration

82

Ease of Data Integration

80

Business Value Created

80

Quality of Features

79

Vendor Support

77

Availability and Quality of Training

77

Breadth of Features

75

Product Strategy and Rate of Improvement

73

Usability and Intuitiveness

73

Ease of Customization

72

MarketMuse Reviews

Samuel K.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Powerful SEO tool with great results

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

What really differentiates MarketMuse for me is its deep focus on content optimization and strategy. Unlike many other tools that primarily focus on keyword research, MarketMuse helps me create a comprehensive content plan by analyzing topics and suggesting what to cover for a richer, more valuable article.

What is your favorite aspect of this product?

The way it generates content briefs is a standout feature. They’re so detailed and tailored, guiding me on exactly what to include to improve SEO and engage my audience. Plus, the insights on content gaps compared to competitors help me hone in on what really matters to my readers. it feels like a partner in my content creation journey, making it easier to produce high-quality, impactful articles that resonate with my audience. It’s been a wonderful addition to my toolkit.

What do you dislike most about this product?

while the insights are powerful, I sometimes wish there were more straightforward explanations or examples to help clarify the suggestions it provides. Overall, it’s a great tool, but a smoother onboarding experience would make it even better.

What recommendations would you give to someone considering this product?

If you're considering MarketMuse, involve your marketing and content teams in the process. Use the insights from MarketMuse to guide your content creation and ensure everyone is on the same page about your strategy.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Janet G.

  • Role: C-Level
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Turn Website Performance Around With MarketMuse

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

With clear information on what your competition is doing to rank on Google, MarketMuse makes it easy to figure out what's missing and fix it.

What is your favorite aspect of this product?

It's just very intuitive to use.

What do you dislike most about this product?

Every now and then, it will pick up something like "all rights reserved" as a phrase included on a ranking web page. Well, that's kind of silly.

What recommendations would you give to someone considering this product?

A paid version will give you more bells and whistles, but the freebie version is decent for getting your website ranking on Google. You just need to be a bit more creative in terms of finding insights.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sophia A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Smarter content, Fewer guesswork

Likeliness to Recommend

9 /10

What differentiates MarketMuse from other similar products?

MarketMuse helps me decide what content to create by using real data instead of guessing or relying on gut feeling. It clearly shows which topics are important, what your content should cover, and why those topics matter for your audience. Instead of writing blindly and hoping it works, the tool gives you clear direction and purpose. This makes content planning easier, more confident, and far more effective.

What is your favorite aspect of this product?

I like most about this product is that it helps you understand the bigger picture of your content instead of focusing only on single keywords. It shows how different topics connect with each other and what really matters to your audience. This makes planning content feel more clear and meaningful, rather than just chasing individual words or trends.

What do you dislike most about this product?

The product is more focused on long-term planning and detailed strategy rather than keeping everything very simple. Because of this, it may feel a bit heavy or complex for people who are just looking for quick or easy solutions. While this depth is useful, it might not be the right fit for everyone.

What recommendations would you give to someone considering this product?

It is a good idea to spend a little time understanding what the insights are trying to tell you. At first, they may seem confusing or unfamiliar, but once you understand how they work, the product becomes much more helpful. After that, it is easier to use the information with confidence and get real value from it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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