What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Janmejay N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
" Best E-mail Marketing Tool".
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
1. can build multiple forms 2. up to 2000 leads capturing and submission for free 3. multiple form creation 4. audience segmentation 5. affordable pricing 6. value for money
What is your favorite aspect of this product?
1. Easy to use 2. audience and campaign segmentation 3. audience insight and tracking
What do you dislike most about this product?
I did not find anything negative about it.
What recommendations would you give to someone considering this product?
Highly Recommended this product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Lisa S.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
The best email marketing tool you need
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In addition to the integration, which provides much more functionality than most other products, the integration was also a key factor. I appreciate how simple Mailchimp uses and how many options it has to make email marketing simple. Using Mailchimp with other marketing tools is convenient because it interfaces with many different platforms
What is your favorite aspect of this product?
Forms, email layouts, list management, etc., in Mailchimp are all relatively easy to use. To ensure that you can quickly maximise your email collection, Mailchimp has also done a fantastic job connecting with 3rd party systems. Extending beyond email marketing. Over the past few years, Mailchimp has begun to provide further services. Additionally, their analytics are great learning aids, and the audience management option is available and straightforward to use.
What do you dislike most about this product?
The creation of emails sometimes worked strangely. The abundance of features occasionally makes it more difficult to find exactly what you're looking for due to the many options available. The platform has rapidly expanded, introducing new capabilities; therefore, it is only natural that the user interface will become more perplexing.
What recommendations would you give to someone considering this product?
Mailchimp's UI is well-known to many employees; therefore, there was less of a learning curve when switching from another service to Mailchimp, and they maintained a good level of integrity when it came to IP addresses for sending. Reporting made sense, and being able to monitor client interaction over time was helpful.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Victoria O.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jan 2023
My preferred email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp offers a robust reporting feature. Through Mailchimps visual reporting dashboard, we are able to monitor the progress of our email marketing campaigns. Interestingly too, Mailchimps reporting doesnt only cover the basics like bounce rate and unsubscribe rate , but it extends to advanced metrics like ROI , acquired customers , mailing list signup rate etc
What is your favorite aspect of this product?
The quality of Mailchimps email templates , in terms of their visual appeal is commendable. Despite the quality of email templates provided by Mailchimp, we are still allowed to customize them to meet our immediate taste .
What do you dislike most about this product?
Mailchimp lacks advanced automation features. Its default automation features cover basics like email auto-responses , recommendations and automated email reminders. However , there are key aspects of our email marketing operation that Mailchimps automation feature does not cater to , like automated customer segmentation and automatic email sequence management .
What recommendations would you give to someone considering this product?
Mailchimp is a top draw email marketing software for me , but it has to be used with advanced project management and other third party softwares to extend its default functionalities.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
