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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

84

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

A/B Testing

82

Auto-Responders

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

arpit J.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Nice tool to ease out Marketing Troubles

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It is a pretty cheap in terms of cost but when it comes to features, it comes with a loads of them.

What is your favorite aspect of this product?

The ease of running different campaigns and reporting on the outcomes and productivity.

What do you dislike most about this product?

I just want them to suggest more detailed OOTB analytics could take this product a long way.

What recommendations would you give to someone considering this product?

This tool is a saviour and definitely worth a shot.

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

John S.

  • Role: Human Resources
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Reliable, user-friendly, full of features platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It has assisted us in developing and scheduling email campaigns that target old leads, and it also serves as the platform on which we publish our monthly newsletters. Email automation and template creation with a wide variety of possible triggers.

What is your favorite aspect of this product?

MailChimp is a service I've used for a long time. They've made some modifications recently, and there's a new pricing structure, but I feel like I'm getting more features than before.

What do you dislike most about this product?

Whether or not an address has been deleted or archived can be unclear if it still appears in a search. After being archived, I'd prefer for them to be deleted.

What recommendations would you give to someone considering this product?

We build landing sites, send emails, and collect addresses using this tool. It has a professional appearance and is easy to use and execute, in my opinion.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Security Protects

Alejandro David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

It is essential for any type of business.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is essential for any type of business to have a powerful tool that gives you the possibility of having all the best tools to build the most effective marketing campaigns and be much more noticed on the web and generate a great impact with each of your clients. Mailchimp is the ideal tool that will give you the possibility to exploit your advertising area through the tools and memories on the web that you have to contact your clientele, this program will be implemented in your email to fulfill the mission of knocking on the door to new people who are interested in your services or products, this program will analyze my entire market.

What is your favorite aspect of this product?

Never before had I had a program that trained me to make better decisions in my advertising department, Mailchimp is a completely intelligent program that has the incredible ability to study my entire environment and the inclinations of my clientele to give power to each of its users from building and designing great advertising strategies to be much more attractive on all platforms and company emails where we can get closer to our clients, Mailchimp is one of the best programs I have had to increase the resources that I have at my disposal within the company to be much more effective with the interaction with all our clients.

What do you dislike most about this product?

It is very important to mention that there are a couple of aspects of this program that make it a bit complicated to use in its entirety, in the case of new users who want to use this program and getting the best possible performance will be a challenge, oh what is it The program has a very high level of complexity, and in the background another obstacle that this program presents is due to its cost, since it is one of the most expensive of its kind in its market.

What recommendations would you give to someone considering this product?

This program will be implemented immediately to cover all the advertising needs that any type of company needs, since Mailchimp brings together the best functions to build the most effective and accurate marketing campaigns, I recommend it for the great results and the help it can offer you. to companies that want to make a greater presence on the web, with the support of this program it is possible.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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