What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Akhilesh S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Easy to deploy
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The tool has free integrations with other tools like Salesforce and Shopify where you can easily import customer behavioral data to run and show personalized campaigns basing on customer's interests
What is your favorite aspect of this product?
MailChimp has a professional good looking templates for emails that can easily be customized to create good looking emails and on top, there is enough support from the support team whenever we contact them. The pricing of the tool is favorable
What do you dislike most about this product?
If you are dealing with financial services, often the campaigns get blocked and this needs to be improved
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Soumaya M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Some features do not work well
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has got a lot of templates that one can use to create a good looking email marketing campaigns and supports a lot of integrations compared to other email marketing tools on the market
What is your favorite aspect of this product?
I like the schedule rule for email where you can schedule an email campaign to be sent at a desired time hence saving a lot of time and resources, the new integrated AI makes campaigns suggestions and keywords so easy at no extra cost
What do you dislike most about this product?
The pricing of the software becomes too expensive when your contact list grows since they would price depending on the size of the contact list you have, also some components like HTML codes, and custom code you embed in the email campaign footer do not appear working in the email and yet it would work in the preview of Mailchimp
What recommendations would you give to someone considering this product?
Basically I would recommend the tool
Pros
- Helps Innovate
- Efficient Service
- Respectful
- Altruistic
Fathima N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Easy to set up and deploy
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a lot of customizable templates for each industry which makes it easy for any person dealing with email marketing at any level of expertise to work with the tool using the customizable templates
What is your favorite aspect of this product?
I like the software pricing, it does not cost a lot of money and yet it delivers good services, the inbuilt inbox feature is awesome enough since you can opt in to receive responses from customers who responds to email marketing
What do you dislike most about this product?
Some industries like the financial industry often get suspended and contacting customer support team is much hidden as it is hard to find the live chat module on the tool
What recommendations would you give to someone considering this product?
I would recommend the tool because it is affordable for every business size to use the solution and does not require a lot of experience
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
