What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Aurora P.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
A Great and Reliable Email Marketing Solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has been a very powerful and reliable email marketing and automation solution. I am impressed by the reliability of Mailchimp.
What is your favorite aspect of this product?
Mailchimp has efficient features that have been working so well for us. I am impressed by the ease of customization of Mailchimp.
What do you dislike most about this product?
There is nothing bad about Mailchimp. It works perfectly.
What recommendations would you give to someone considering this product?
I do recommend Mailchimp. Mailchimp is sensational.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Adriana J.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2024
Fantastic marketing tool that makes life easier
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its features allow me to easily create attractive emails that attract new customers. Offers, newsletters, promotions, and updates can all benefit from my ability to use photos, icons, and web page layouts to create a pleasing look and feel.
What is your favorite aspect of this product?
We can learn about our subscribers' interests with analytics tracking, click-through data, messages read/bounced, and more. Organizing lists and sending different messages to different segments of our audience was a breeze with the segmentation and tagging features. It helped us get the feedback we needed from all of the company's subscribers because they were all properly registered, active, and interested in the offers.
What do you dislike most about this product?
Although support was slow to respond, they were able to resolve a minor issue I was having accessing my account, which was the only problem I encountered.
What recommendations would you give to someone considering this product?
Any business, large or small, can benefit from its many features, including the ability to easily create and edit images, create professional-looking email campaigns, track and analyze data, and schedule campaigns.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Sathiyan R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Mailchimp is easy to use and pricey
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has generative AI which can create good looking optimized content for email marketing and also the tool comes at an affordable price compared to other tools
What is your favorite aspect of this product?
I like the user interface of the software which is easy to use, and the tool comes with simple integrations with the AI tool and configuring emails for sender email ID is easy and simple to use because it verifies the records in a short time.
What do you dislike most about this product?
MailChimp can becomes too expensive when you have a bigger contact list.
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy to use and pricey
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
