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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

83

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

82

Auto-Responders

82

A/B Testing

82

Segmentation

82

SPAM Compliance

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

81

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Kyle G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Powerful automation tool for email marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Managing contributors and new clients is easy with MailChimp, the all-in-one marketing platform. I can easily add new clients using the import function. Sending marketing emails that look professional and personable is a breeze thanks to the variety of themes available and consistent branding. To help you run more effective email campaigns and strategies, we've included tips on conversion and A/B testing/metrics.

What is your favorite aspect of this product?

I like the ability to connect to other systems. In particular, it eliminated the requirement for a dedicated customer relationship management system by automatically adding new donors to a designated audience after making a donation. I'm really interested to see the progress of MailChimp's AI development in relation to their recommendations for multivariate and A/B testing.

What do you dislike most about this product?

I tried a few other solutions, but MailChimp was the most cost-effective. It would be great if there were more options for minimalist and modern styles and templates. Perhaps there are currently trainings and webinars available on audience segmentation, but if not, it would be quite beneficial.

What recommendations would you give to someone considering this product?

Thanks to its simplicity and ease of use, it is accessible to a wide range of users. Additionally, it provides a free plan with minimal capabilities, making it ideal for smaller organizations or people interested in learning email marketing. Its adaptability and usefulness are amplified by its seamless integration with various applications and services.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2024

Great product!

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Tiana C.

  • Role: C-Level
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Mailchimp automate all our campaigns

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The email builder makes it easy to assign recipients to certain categories, plan when messages should be delivered, and even provides suggestions for the optimal time to send a message to a given class based on initial data. The dashboard makes it easy to observe which emails performed well in terms of open and click-through rates, so you can quickly identify which ones didn't. Using the MailChimp platform, we have several options for organizing and simply updating contact information.

What is your favorite aspect of this product?

The incorporation of artificial intelligence (AI) into Intuit MailChimp's campaign creation and optimization processes is really fascinating. It has the ability to produce content, customize my communications, and offer insights and suggestions using my financial information and consumer information. In addition, it is able to easily grasp and respond to my natural language commands. The seamless integration of Intuit MailChimp with QuickBooks Online and my other programs and tools, including CRM, analytics, and collaboration, is another perk. I am able to better coordinate my data, simplify my processes, and track my progress because of this

What do you dislike most about this product?

If we wanted to get in touch with the support team, we could use email or live chat. One potential issue is the lack of a cell phone number. Upgrading to a more expensive subscription plan is a major financial commitment. In the event that you wish to communicate with a very big group of associates in compartmentalized fashion, it may be challenging to partition lists.

What recommendations would you give to someone considering this product?

If you own a small business or run, MailChimp is a great choice. It enables you to communicate with your target demographic while adhering to compliance regulations, of which many people are unaware. Nevertheless, a more advanced version of MC or alternative products should be considered if you are truly interested in using features like as audience segmentation, varied content, lead journeys, etc. Importance of Email Marketing!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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