This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

659 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

Auto-Responders

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Translation missing: en.product_page.ratings.score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Travon M.

Role: Information Technology
Industry: Electronics
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

A step above the rest!

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In my research of finding a software for personalized email marketing campaigns, mailchimp stood out to me for its ease of use and user friendly interface/reporting

What is your favorite aspect of this product?

My favorite aspect of mailchimp is the dashboards. They have everything I need and easy to set up.

What do you dislike most about this product?

There are some limitations that I feel should be included in the free plan such as the amount of templates

What recommendations would you give to someone considering this product?

I would tell someone that mailchimp is a step above the rest when it comes to being a easy to use email marketing campaign platform

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Salma S.

Role: Human Resources
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Robust Emailing, any day, anytime

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The platform's AI-driven features, like suggested send times, set it apart in optimizing campaign effectiveness

What is your favorite aspect of this product?

The drag-and-drop email builder is my favorite feature. It empowers even non-designers to create visually appealing and responsive email campaigns effortlessly

What do you dislike most about this product?

Introducing more advanced personalization options, such as dynamic content blocks based on user behavior, could take Mailchimp's customization capabilities to the next level.

What recommendations would you give to someone considering this product?

Leverage Mailchimp's extensive knowledge base and community forums. The wealth of resources can empower users to explore advanced features and troubleshoot issues effectively.

Pros

Caring
Saves Time
Performance Enhancing
Enables Productivity

Raef N.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Ideal for keeping our customers informed

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Keeping customers informed about our campaigns and goods is a top priority for our marketing department, which is why we utilize Mailchimp. By using a subscription form, we can ensure that all of our clients on the list receive all the information and content delivered to them.

What is your favorite aspect of this product?

It establishes a two-way communication channel between the buyer and seller, informing the buyer about the organization's products and campaigns in great detail. The consumer can voice his thoughts about the delivered goods or services. In addition to its helpful features, Mailchimp is also very user- and adapter-friendly, making it ideal for anyone just starting in the tech industry.

What do you dislike most about this product?

Mailchimp is more expensive than competing, more accessible tools, but it offers better service and more features than its competitors.

What recommendations would you give to someone considering this product?

Due to its vital features for a company's projects, I recommend email marketing platforms to other firms. It lets you run and monitor all email content delivered to customers and potential customers, and it also allows you to run and monitor replies and opinions from customers regarding that content. A practical and fruitful exchange of data is the end outcome.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Latest Research

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Travon M.

A step above the rest!

Likeliness to Recommend

Pros

Salma S.

Robust Emailing, any day, anytime

Likeliness to Recommend

Pros

Raef N.

Ideal for keeping our customers informed

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

Brevo

Title

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

Auto-Responders

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support