What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Anita O.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2024
Innovative email marketing platform.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its ability to integrate seamlessly with the most important platforms and applications is valuable for our email marketing operations. Taking advantage of this, we have made our email marketing workflow a lot more effective by connecting surveys, customer database platforms, sales tracking tools and even appointment scheduling applications with our email marketing activity. This enables better and efficient management and execution of sales and marketing strategies.
What is your favorite aspect of this product?
MailChimp is user friendly and this is always a top factor to consider when adopting a software. More importantly, I am impressed with how MailChimp has been able to embed generative AI ( artificial intelligence ) into its software workflow. We have taken advantage of this as a team to optimize our email marketing campaigns.
What do you dislike most about this product?
Template formatting or customisation on Mailchimp's mobile application is greatly limited. This makes it extra tedious to fully create and manage email campaigns directly from the mobile app.
What recommendations would you give to someone considering this product?
MailChimp meets the email marketing needs of the average business and organisations. However , organizations must consider their unique needs and how much MailChimp can be customized to meet this needs.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Karl C.
- Role: C-Level
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Feb 2024
Easy to use off the shelf
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We don't have an IT department -- so I quickly scanned the market and took some recommendations. MailChimp was the most intuitive system I could find.
What is your favorite aspect of this product?
The ease of use.
What do you dislike most about this product?
It's quite expensive
What recommendations would you give to someone considering this product?
It's really easy to use -- so if you're not massively IT savvy and/or don't have an IT department, it's a great product because you can teach yourself how to use it.
Pros
- Reliable
- Enables Productivity
- Effective Service
- Saves Time
Cons
- Less Generous
- Vendor's Interest First
Sam N.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2024
Offers great features!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I liked how it gives you a chance to try it out for free and then commit to it, something I didn't find in other email platforms.
What is your favorite aspect of this product?
I like that it's user-friendly.
What do you dislike most about this product?
I wish it was a little easier to build landing pages that are mobile and desktop friendly at the same time.
What recommendations would you give to someone considering this product?
I would definitely recommend since you can try it out for free without committing to anything at first.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
