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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

701 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2026

0 Top Rated Capabilities

1 Top Rated Features

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Auto-Responders

A/B Testing

Mobile Optimized

Segmentation

SPAM Compliance

Dynamic Content

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Shubhanghi B.

Role: Operations
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2024

Mindblowing product

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Its unique and best software and its keywords are authentic

What is your favorite aspect of this product?

Its ease of use and its features

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

Marketer shouldusewho do referral marketingor updation of offers,discount should use

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

kashi s.

Role: Public Sector
Industry: Agriculture
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Aug 2026

Easy campaign management for growing teams

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp combines an easy-to-use email builder, automation, audience segmentation, and campaign analytics in one platform. Its intuitive interface and integrations with common business tools make it simple for organizations to manage outreach without requiring extensive technical expertise.

What is your favorite aspect of this product?

The drag-and-drop email builder and automation tools save a significant amount of time. Creating professional campaigns, scheduling emails, and tracking engagement through reporting dashboards help our team communicate consistently with volunteers, donors, and stakeholders.

What do you dislike most about this product?

As contact lists grow, pricing can increase quickly, and some advanced automation and reporting features are limited to higher-tier plans. More flexibility in customization and nonprofit-focused workflows would also be beneficial.

What recommendations would you give to someone considering this product?

Mailchimp is a strong choice for organizations that need reliable email marketing without a steep learning curve. Before launching campaigns, organize your audience into meaningful segments and establish a clear communication strategy to get the most value from its automation and reporting features.

Pros

Reliable
Enables Productivity
Saves Time
Helps Innovate

Anuj P.

Role: Information Technology
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2026

Email Marketing Platform which delivers result.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

What I find different about mailchimp is how it combines email marketing with the audience management and automation in a very user friendly way. The platform makes it easy to create professional campaigns,segment contacts and track performance without requiring advanced technical knowledge.

What is your favorite aspect of this product?

My favourite aspect is the campaigns builder. The drag and drop editor makes designing emails quick and institute and the built in analytics provide useful insights in to how each campaign performs

What do you dislike most about this product?

While the platform is easy to use sone of the more advanced automation and reporting feature are available only in high tier plan.

What recommendations would you give to someone considering this product?

If you and your team is looking for an easy to use email marketing platform you should definitely go for mailchimp

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Shubhanghi B.

Mindblowing product

Likeliness to Recommend

Pros

kashi s.

Easy campaign management for growing teams

Likeliness to Recommend

Pros

Anuj P.

Email Marketing Platform which delivers result.

Likeliness to Recommend

Pros

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Schedule Your Call

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Auto-Responders

A/B Testing

Mobile Optimized

Segmentation

SPAM Compliance

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support