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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

659 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

Auto-Responders

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

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Marketing Automation - B2B

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View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Kristie D.

Role: Sales Marketing
Industry: Apparel
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Great for beginners

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

A great first email platform for a company

What is your favorite aspect of this product?

it was so easy to use for beginners

What do you dislike most about this product?

being able to send multiple emails at once to people was not good

What recommendations would you give to someone considering this product?

Take your time and be creative

Pros

Unique Features
Caring
Helps Innovate
Continually Improving Product

Gökhan C.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Email marketing Evolves

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Quick set up with no coding

What is your favorite aspect of this product?

It just doesn't push you to start your first automation, clearly guides you with best practises. good for starters.

What do you dislike most about this product?

Drag and drop designer's UI and usability could be better.

What recommendations would you give to someone considering this product?

helps from many different aspects. you'll definitely see the lift.

Pros

Continually Improving Product
Enables Productivity
Effective Service
Saves Time

Mark M.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Easy, but now emails are not getting delivered

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

They have expanded to include website creation and domain hosting. Trying to be the one-stop shop for all things related to direct email marketing.

What is your favorite aspect of this product?

Easy to use and manage contacts and campaigns.

What do you dislike most about this product?

Not sure how to integrate the new features into our campaigns. e.g. I have no idea how to use automations. Would be helpful to have more on demand classes for learning how to use these features. My price increased up $20 per month when our audience reached 10k. Now it is back to 9.2k and we're still being charged the higher amount.

What recommendations would you give to someone considering this product?

MailChimp is a good value for companies with smaller lists (<5,000). It becomes costly as you add more names.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Cons

Leverages Incumbent Status
Slower Product Innovation
Less Performance Enhancing

Latest Research

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Kristie D.

Great for beginners

Likeliness to Recommend

Pros

Gökhan C.

Email marketing Evolves

Likeliness to Recommend

Pros

Mark M.

Easy, but now emails are not getting delivered

Likeliness to Recommend

Pros

Cons

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Title

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

Auto-Responders

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support