What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Complicated & time consuming but content studio A+
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It does a lot of what other products do and in my view or makes it rather complicated and difficult to use even basic features. The one place where mailchimp really does stand out in a positive way is the content studio. For real! It creates gorgeous designs using AI and I’m blown away by how fast we can create a ton of slick graphics with the click of a couple buttons.
What is your favorite aspect of this product?
See previous answer: the content studio. Hands down this feature is unique, works well and even though you wouldn’t think of email marketing software as the place to crate great graphics, Mailchimp has done a great job of bringing the two together.
What do you dislike most about this product?
It’s overly complicated and not intuitive at all. It uses jargon heavy language and weird interns organization. Really hate how confusing and high the learning curve is. It has none of the sleek and simple design of most other email marketing solutions.
What recommendations would you give to someone considering this product?
Use the free trial to see if this works wirh your brain. It’s a decent option for someone with a small budget just staying out. Although, perhaps even in that case, there may be better alternative.
Pros
- Reliable
- Respectful
- Enables Productivity
- Continually Improving Product
Cons
- Charges for Enhancements
- Less Inspiring
- Commodity Features
Søren E.
- Role: Information Technology
- Industry: Energy
- Involvement: IT Leader or Manager
Submitted Nov 2021
Best in class for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
After connecting Mailchimp with our CRM systems using their API, we were quickly able to do email marketing
What is your favorite aspect of this product?
Intuitive layout & workflow, you will quickly get to grasp with this platform
What do you dislike most about this product?
Can be rather expensive if you need to email a large group
What recommendations would you give to someone considering this product?
Great and easy to use cloud based took for email marketing and marketing automisation.
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Acts with Integrity
Serena S.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2021
Perfect tool to use as a small start up!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is really the best for the start up. While it's not a full blown CRM, it's somewhere GREAT to start. I've used it for years and have stopped, then come back to it twice. It easy to approach and very easy to use. I love it.
What is your favorite aspect of this product?
I like how I feel like I'm in control of using the software every time I click it on. Other CRMs are so confusing to me and make me feel like I have to hire out for someone to manage it. MC makes me feel confident as a user.
What do you dislike most about this product?
I'm not in love with the new drag and drop template creator. It can get a little confusing on the left side navigation bar.
What recommendations would you give to someone considering this product?
I would say definitely give it a try. Start building your list and actively sending out updates a few times a month. MC makes it easy to share what's going on with easy photo uploads and design options.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
