What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Alexis P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2021
cheaper, but not as good quality as some other ema
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
a lot more options when designing email campaigns than other platforms
What is your favorite aspect of this product?
options and implementation
What do you dislike most about this product?
not as easy to use as other products
What recommendations would you give to someone considering this product?
get it, and then determine if it's right for your campaign
Pros
- Performance Enhancing
- Enables Productivity
- Transparent
- Security Protects
Cons
- Commodity Features
- Under Delivered
Joe W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Decent product but there is better out there.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Not a lot. From what I read and see, there are many products on the market that offer better functionality, design customisation and usability. However I do not have personal experience using them.
What is your favorite aspect of this product?
Ease of data management and segmentation. It is very easy to manage segmentation through the use of tags and groups.
What do you dislike most about this product?
It just feels clunky and outdated compared to other products. It seems limiting.
What recommendations would you give to someone considering this product?
Allow for more customisation and more variety in the preset templates.
Pros
- Reliable
- Fair
- Security Protects
- Enables Productivity
Cons
- Commodity Features
- Less Generous
- Under Delivered
Mohan Lal D.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
Starting Point Software for Your Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the simplest & cost-effective email marketing platforms. It doesn't require much time to learn the software and get started with it. Although in-built email templates aren't that good, you can still create branded emails with the help of Canva; which is all you would need to get started.
What is your favorite aspect of this product?
The best thing I like about Mailchimp is that they have been offering Free Plan for starters for as far as I can remember. It has all the required features you would need to start your email marketing. And, if you combine Canva images with the emails, you can create emails that are branded as per your needs even with their Free plan.
What do you dislike most about this product?
Mailchimp team seems to be improving Mailchimp (as they introduced customer journey etc.) but these improvements are way too slow if we compare it with other Vendors for email marketing & automation. Email templates aren't that good, and Website builder still seems like an old generation drag and drop email builder.
What recommendations would you give to someone considering this product?
If you are just starting with email marketing in your business and are looking for a cost-effective solution, then you can go for Mailchimp.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Efficient Service
