What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
Auto-Responders
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Akina E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Mailchimp – Mail for Marketers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Numerous features are worth considering e.g., detailed reporting, generosity in terms of free features, elegant editor, etc. Mailchimp’s latest appointment booking feature enables one to add services to the website along with their availability. Even payments can be received online.
What is your favorite aspect of this product?
Mailchimp regularly expands the horizon of their tools. Lately, appointment scheduling software was added as a feature. It provides you with an all-in-one solution for capturing campaigns and by the use of their built-in CRM, customer profiles can be created and monitored.
What do you dislike most about this product?
Mailchimp has a limitation on the number of lists that one can create, so one needs to be very organized about managing their contacts. Also, the freemium plan lacks the support feature for the clients which can be frustrating at times.
What recommendations would you give to someone considering this product?
If you want a newsletter service/platform which integrates other tools as well then, Mailchimp could be the thing you are looking for. It offers numerous diverse integrations of popular as well as niche applications like WordPress etc. We would recommend this app.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Saves Time
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
A true marketing champion
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
As a marketer for so long in my company I would like to say that we never had any issues with Mailchimp. It has been in our department as long as I can remember and never once in our wild thoughts we thought of switching with any other or advanced CRM because there is literally no need. We are happy and content with Mailchimp because it has all functionalities that our company needs and it is capable of growth and updates in the software as well.
What is your favorite aspect of this product?
Mailchimp is considered to be a marketing platform that is fully and with everything included. From email and SMS marketing to ads, campaigns and postcards there is everything included. It has the best API because it helps us save lots of time with customer engagement and it send them right thing at the right time a true champ we have in here!
What do you dislike most about this product?
Customer support is the opposite of what the software itself is, they lack in response very badly. Of course we are using the software and we by now know much things but when we are stuck somewhere we need to rely on YouTube and Google rather their own customer support team.
What recommendations would you give to someone considering this product?
If you are looking for a reliable software that would help you with the management of your marketing on a whole platform, Mailchimp is your guy! It’s is very reasonable when it comes to pricing and it gets the job done in the most perfect manner. Give it a try if you are small business, Mailchimp is a specialized choice for small businesses.
Pros
- Enables Productivity
- Trustworthy
- Acts with Integrity
- Helps Innovate
Ruby C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Feb 2022
A Convenient Email Marketing App
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The best part regarding Mailchimp program is it is straightforward and quick for using; we may receive approximately 2000 free subscription members list. Its interface is very simple to use and explore. Mailchimp has a huge range of email templates. The Mailchimp email templates are absolutely stunning. A detailed report is aesthetically appealing.
What is your favorite aspect of this product?
When we use the Mailchimp program, we can simply build email campaigns by selecting a pre-built template from its extensive library. We may deliver the email newsletter to all subscribers automatically.
What do you dislike most about this product?
Something I don't like about Mailchimp is its fairly expensive cost; if you've a large number of virtual subscribers, you will need to pay more money to operate with such a program.
What recommendations would you give to someone considering this product?
If you want to grow your business online through e-mail promotion, Mailchimp is just the ideal program to employ.
Pros
- Reliable
- Respectful
- Acts with Integrity
- Over Delivered
