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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

84

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

A/B Testing

82

Auto-Responders

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Mahinour S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

A great tool that lacks support

Likeliness to Recommend

4 /10

What differentiates Mailchimp from other similar products?

Mailchimp is great if you are a small-mid business, It has all the features you'll need for your marketing campaigns all in one place.

What is your favorite aspect of this product?

Building easy landing pages, easy set up for email campaigns, ability to create surveys..etc

What do you dislike most about this product?

The support and the hours spent searching on how to figure out the much more complicated features, as setting up FB pixels with Mailchimp and how to set up tracking. I wish I could instantly contact support for help and find them. for small businesses we usually needs more support until we get it done

What recommendations would you give to someone considering this product?

A great affordable tool, give it a try using the free version and upgrade as you level up your contacts list

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Gopi K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

The best and easy UI marketing automation tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Pricing is little bit better when compared to other tools.

What is your favorite aspect of this product?

Scheduling marketing emails according to the client's time zone and custom email templates.

What do you dislike most about this product?

Nothing much dislikes about the Mailchimp because we get all the marketing requirements at one place.

What recommendations would you give to someone considering this product?

If sales department or the marketing team is looking out for marketing automation tool, just give your try on MailChimp and then move on if you don't love this.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Brigitta Von G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Email marketing software that helps a lot.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp has proved to be small business-friendly. For businesses that have a tiny low mailing list and want straightforward email marketing tools, it does give enough online tools that you can use to make many email campaigns to a good-sized audience. You’ll be able to add a tag and section to your lists and quickly find a subscriber profile. The campaign options support adding images, text, headings, links, and more. They even have some starter templates on the market that are fine for little businesses to make something professional.

What is your favorite aspect of this product?

The simplest part of Mailchimp is that it provides a free set-up choice so that anyone can test the platform and experience its options. You’ll be able to test all of MailChimp’s core features within the free plan therefore you will get well versed with the functionality it provides. Mailchimp makes the provision for my team to segment our audience list, into multiple teams and segments based on specific pre-determined traits. Thus, enabling us to tailor specific marketing content for every segment.

What do you dislike most about this product?

My sole dislike is that they’re trying to become an “all-in” software versus simply sticking with email marketing which is what they are doing best. I perceive why they’d make this move, but it might be nice to possess them to stay the expert in email marketing versus attempting to spread out too far and simply be okay in everything.

What recommendations would you give to someone considering this product?

Mailchimp creates email marketing easy. The software system is extremely intuitive. So much so that I was ne’er trained properly on how to use it. You’ll be able to connect to your website and get insights on lots of information and trends along with your email database.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Most Popular Mailchimp Comparisons

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