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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

84

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

A/B Testing

82

Auto-Responders

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Scott W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

MailChimp Is Everything You Need In A Marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been our primary channel of contact with consumers for several years. Sending personalized emails to specific customers is a breeze. For advertising purposes, it has shown to be superior to anything else tried thus far.

What is your favorite aspect of this product?

MailChimp simplifies email advertising. The program is quite simple to use. So much so that I was never shown the ropes. Your email list is a gateway to a wealth of information and trends that can be accessed through your website.

What do you dislike most about this product?

MailChimp usually works properly for me. In addition to meeting all of our regular requirements for email marketing, it also offers robust interfaces with the most crucial tools we use at work.

What recommendations would you give to someone considering this product?

Mailchimp is a powerful marketing automation and email service that can be scaled to meet the needs of organizations of any size. The pre-made layouts can be modified to better reflect the company's specific style.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Juliana M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Rates for nonprofit organizations

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

To apply for the discount, sign up for a free account and contact our billing department with your username and a link to your organization's website. We accept all major credit cards, PayPal and direct debit. We also support multi-currency transactions.

What is your favorite aspect of this product?

More advanced tools, unlimited contacts and priority support. Ideal for teams. Scheduling and testing features allow you to send the right content at the right time. Create campaign emails and find out more about your customers. All marketing plans include free website and e-commerce features, so you can create the online presence you're looking for. But if you want more advanced tools for selling and programming, try combining your Marketing plan with a paid Websites & Commerce plan.

What do you dislike most about this product?

Email design feels a bit outdated. Previews of emails in light and dark mode would be helpful. Login authentication becomes cumbersome when managing emails for clients.

What recommendations would you give to someone considering this product?

Drive customer loyalty by predicting who to target. Most email marketing platforms tell you how well your campaigns are performing. As a client, we analyze data from the billions of emails we send to give you personalized recommendations and improve your content, segmentation and automations. It's the best choice for those who only send occasional emails.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is unique and without competition

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others

What is your favorite aspect of this product?

MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.

What do you dislike most about this product?

It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.

What recommendations would you give to someone considering this product?

It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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