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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

84

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

A/B Testing

82

Auto-Responders

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Ender V.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp: Real-time data collection

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is the digital and massive translation of traditional emailing. Marketing agencies used to sending promotions to large contact lists use it to automate processes. It is a marketing automation platform that helps you share email and advertising campaigns with customers and other stakeholders. The marketing approach focuses on healthy audience management practices, beautifully designed campaigns and powerful data analytics.

What is your favorite aspect of this product?

Free until you reach 2,000 subscribers, simple, enjoyable and intuitive, despite the complexity of some of the tasks, the interface always remains clear, with large buttons and user-friendly animations, they manage to centralize the process without the need to resort to third-party services.

What do you dislike most about this product?

It can be overwhelming, but precisely one of the advantages of the tool is that there is a large backup of free information, it is not perfect and throughout its history users have made this known to the developers, although the official guides offered by the company itself are in Spanish, the platform itself is only available in English.

What recommendations would you give to someone considering this product?

The platform has enough statistics and data to measure the efficiency of shipments, it allows you to use both default templates and your own through HTML code. It also offers a Pay As You Go plan, which determines the amount to be paid by email credits used. In other words, you only pay for what you consume; it hosts a variety of features to track your engagement, allowing you to better strategize and draft your ability to engage your target audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Caring

Louis J.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Handy to use and less costly

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The massive power of Mailchimp is that it is handy to use and less costly for everyone. With this bendy and sturdy campaign builder, I found it very simple to sketch such spectacular and attractive campaigns without extra effort and quickly get linked with our audience, and enhance sales and leads at a remarkable rate in a shorter length of time.

What is your favorite aspect of this product?

Especially I admire its documentation, it is something that needs awards. Its documentation is ample of healthful and useful information not only thoroughly describes how to make its full benefit but additionally furnishes us with a sturdy email marketing approach and recommendations for profitable campaigns. With its flexible e-mail advertising templates and spontaneous email builder, it's now really convenient to send emails that without a doubt click.

What do you dislike most about this product?

For me when I construct newsletters, it is a little challenging to modify. If the email is being despatched out to an outlook user it does now exhibit like in the Mailchimp preview. I have reached out to the MailChimp customer provider and used to be once knowledgeable that this is a recognized issue and they advocate I hire a third-party code creator to modify the HTML code lines for our desires.

What recommendations would you give to someone considering this product?

For all advertising and marketing companies and challenges we face in marketing, MailChimp is the only player, I do not trust any other marketing tool that can operate and deal like this. It has its working fashion and standards making it ultimately practical for the companies and income teams to work in their ways, how they love. I wholeheartedly recommend MailChimp.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Mathias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2022

Easy and Fun to use

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is simpler and more user friendly

What is your favorite aspect of this product?

Target and transactional emails

What do you dislike most about this product?

Nothing really. it's all good

What recommendations would you give to someone considering this product?

A very top solution. You get great services even with the free version.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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