What is Loomly?
From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success. Manage your entire publishing process effectively within Loomly: from inspiration and first mockups, to creation and approval, and finally publishing and evaluation.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
89 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Loomly?
Pros
- Respectful
- Reliable
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Campaign Execution
Social Post Archival
Social Moderation and Workflow Management
Social Response Management
Dashboards and Visualization
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Loomly Reviews
zein q.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jul 2024
To support our social media presence
Likeliness to Recommend
What differentiates Loomly from other similar products?
Loomly is a center of gravity to support the social media accounts of institutions or influencers. Loomly performs many tasks for us, such as scheduling, publishing, and diligently following up on comments and interactions. It is great that the reports give us a lot of information to understand the extent of our impact realistically.
What is your favorite aspect of this product?
Loomly allows us to optimize posts and schedule them to be published within a specific time frame, or unify the publication of the same post on different platforms at the same time or within a time sequence that can be easily determined. Loomly has many benefits for us, we benefit from it by automatically deleting inappropriate comments, which supports keeping the page free of anything that may be used by some to tarnish the reputation. I also love the ease of setting the auto-response to provide direct answers to some comments, and I love how it can be set up to respond with the same answer to comments with the same content.
What do you dislike most about this product?
With Loomly, dealing with social media becomes fun and without problems. What Loomly offers so far in terms of features enhances creativity.
What recommendations would you give to someone considering this product?
Loomly is very useful for controlling the rhythm of social media platforms. The data that Loomly captures contributes to revealing many facts that will speed up the necessary measures to reach the desired impact.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Julie F.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Jul 2024
Simple & Inexpensive, but Exactly What We Need
Likeliness to Recommend
What differentiates Loomly from other similar products?
Loomly is less expensive than most other social media planning platforms, but still provides all the tools needed to post. One thing that really stood out to me when purchasing was the fact that Loomly actually allowed me to tag individuals on LinkedIn and not just companies--this was something that most of the other, more expensive platforms could not do.
What is your favorite aspect of this product?
How powerful and simple it is. It's very easy to use. I appreciate that they offer help and suggestions as I build a post--noting if things get too long or if I'm posting at a time of day that's not optimal. Customer service is also excellent--when I reached out to make a suggestion for a feature that I thought would be helpful, a real live person emailed me back the same day to ask more information about how I envisioned the feature, and then offered suggestions as to other ways I might be able to accomplish something similar with their current features. I definitely felt heard and valued as a client.
What do you dislike most about this product?
Tagging for X has been removed so if I want to tag anyone in those posts, I have to open X, search for the company or organization, find their tag, and incorporate it into my post. When tagging companies on LinkedIn, I do not see a preview of their logo. This makes it sometimes difficult to ensure I'm choosing the right company. If they're not going to allow me to see the logo, I wish I could at least tag certain companies/orgs as "favorites" because I tag them often, and it can be annoying to have to find the correct one each and every time. I'd like to scroll through my calendar and not just see 1 month at a time.
What recommendations would you give to someone considering this product?
Go for it! They have been great thus far, and I'll continue to use them. Do a trial if you can (I believe Loomly has that option) to make sure none of the minor quirks I mentioned as a negative are going to bother your work flow, but as long as they aren't an issue that hinders you, I think you'll really enjoy Loomly.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Alola O.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Aug 2025
Exploring New Horizons: Testing Loomly
Likeliness to Recommend
What differentiates Loomly from other similar products?
Loomly's user-friendly interface, content planning and scheduling, collaboration tools, analytics and reporting, and integration with multiple social media platforms set it apart.
What is your favorite aspect of this product?
Content planning and scheduling feature with visual calendar view and drag-and-drop functionality.
What do you dislike most about this product?
Limited analytics capabilities, technical glitches, limited AI functionality, and mobile app UI issues.
What recommendations would you give to someone considering this product?
Evaluate your social media management needs, take advantage of the free trial, and assess the pricing structure.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing