What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
92 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+98 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Email Templates
Auto-Responders
Content Authoring
Surveys and Polling
Sales Intelligence & Conversion Rates
Mobile Optimized
Dynamic Content
Basic Reporting and Analytics
A/B Testing
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Business Value Created
Ease of Data Integration
Quality of Features
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Litmus Reviews
Ashkhan A.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2024
Best responsive checking tool
Likeliness to Recommend
What differentiates Litmus from other similar products?
We can directly post code and check views on particular devices
What is your favorite aspect of this product?
View kd devices
What do you dislike most about this product?
No dislike to say
What recommendations would you give to someone considering this product?
Sure will recommend for email marketing developers and front end developers
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Arti V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Powerful but Complex – High Costs
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus provides more extensive compatibility testing, and elp predict inbox placement.
What is your favorite aspect of this product?
Track read time, print rate, and forward rate, going beyond basic open and click rates. and allow teams to review, comment, and approve emails in real time, eliminating back-and-forth.
What do you dislike most about this product?
you can’t interact with dynamic or interactive elements like accordions or AMP emails. and Litmus doesn’t provide detailed inbox placement reports or blacklist monitoring.
What recommendations would you give to someone considering this product?
complex email campaigns across multiple email clients. and reducing back-and-forth between designers, marketers, and developers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Pradeep J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Essential for Email Testing, but Could Benefit fro
Likeliness to Recommend
What differentiates Litmus from other similar products?
Litmus stands out for its robust email testing and preview capabilities, allowing users to see how their emails render across multiple devices and email clients before sending. Its comprehensive analytics and detailed reporting also set it apart, helping marketers optimize their campaigns with precise data. Additionally, Litmus' focus on collaboration and workflow management makes it an ideal tool for teams working on email marketing at scale.
What is your favorite aspect of this product?
My favorite aspect of Litmus is its powerful email preview and testing features. It allows you to check how your emails look across a wide range of devices and email clients, ensuring a consistent and professional appearance for every recipient. This level of detail helps prevent errors and ensures a smoother, more effective campaign.
What do you dislike most about this product?
What I dislike most about Litmus is its pricing structure, which can be quite expensive, especially for smaller teams or businesses with limited budgets. While the features are robust, the cost may be a barrier for those who only need basic email testing and analytics, making it less accessible for some users.
What recommendations would you give to someone considering this product?
I’d recommend Litmus to businesses that prioritize high-quality, professional email marketing and need advanced testing and analytics. It’s especially valuable for teams managing large-scale campaigns across multiple devices and email clients. However, if you’re a smaller business or just getting started with email marketing, it might be worth exploring more budget-friendly alternatives before committing to Litmus.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
