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LITMUS LLC

Litmus

Composite Score
8.6 /10
CX Score
9.0 /10
Category
Litmus
8.6 /10

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details


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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative
1% Neutral
99% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Effective Service

Feature Ratings

Average 89

Segmentation

91

Sales Intelligence & Conversion Rates

91

Email Delivery

91

Auto-Responders

90

Email Templates

90

Dynamic Content

90

Content Authoring

90

Surveys and Polling

89

Mobile Optimized

88

Basic Reporting and Analytics

88

Text Messaging

88

Vendor Capability Ratings

Average 88

Availability and Quality of Training

92

Business Value Created

91

Quality of Features

90

Ease of Customization

90

Ease of Data Integration

89

Ease of IT Administration

88

Usability and Intuitiveness

88

Ease of Implementation

88

Breadth of Features

87

Product Strategy and Rate of Improvement

86

Vendor Support

85

Litmus Reviews

Justine T.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Perfect way to create emails and test them

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Litmus really helps companies get more from their entire marketing mix by putting their most dependable channel, which is email, first. The analytics of Litmus are actually very, very powerful in terms of informing our entire marketing mix

What is your favorite aspect of this product?

Full visibility into every aspect of our email program. Easy to build, edit, and instantly preview emails across 90+ clients. It provides insights to focus our build efforts where it matters most

What do you dislike most about this product?

It has more popular not only through its extensive functionality but also due to the expert blog and videos. However it is worth noting that when testing emails, Litmus uses real devices and not emulators

What recommendations would you give to someone considering this product?

Marketers, designers, and agencies can use Litmus to preview emails, test for spam, and run analytics. It's one of the few platforms that allows you to leverage story telling, visually, and connect with your audience

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Philippe C.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Really useful to optimize your marketing emails

Likeliness to Recommend

8 /10

What differentiates Litmus from other similar products?

It allows to preview emails in more ESP inboxes

What is your favorite aspect of this product?

It is very easy to use

What do you dislike most about this product?

Too few integrations in other platforms

What recommendations would you give to someone considering this product?

If it's too expensive, consider emailonacid. It has less features and ESP inbox type, but does the job.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2022

Fantastic Product!

Likeliness to Recommend

6 /10

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Caring

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