Infor Omni-Channel Campaign Management

What differentiates Infor Omni-Channel Campaign Management from other similar products?

For a variety of marketing communications, especially client retention, we utilize Infor Omni Channel Campaign Manage. We have a variety of communication tools set up, including customized processes and newsletters. I think Infor Omni Channel Campaign Manage has an easy-to-use user interface and makes creating workflows simple.

What is your favorite aspect of this product?

One of the more cutting-edge and adaptable email applications I've tried utilizing Infor Omni Channel Campaign Manage which is excellent. I've used several well-known solutions, but utilize Infor Omni Channel Campaign Manage. Has been my top choice. Numerous features give users alternatives for workflows and segmentation. The user interface and template generator are likewise superb and satisfy our demands. They offer the best customer service I've ever experienced with a product I've used in the past.

What do you dislike most about this product?

Data fields for Infor Omni Channel Campaign Manage user profiles are practically indestructible. For the time being, there is no method to remove a data field that you unintentionally created. As a result, user profiles contain a ton of useless information. We had to create something utilizing their API in order to monitor emails sent per recipient.

What recommendations would you give to someone considering this product?

Additionally, we use Infor Omni Channel Campaign Manage to roll out email blast marketing for numerous auto dealerships and to engage customers through Journeys. With the use of journeys, we can automate customer engagement processes that would otherwise take a lot more manual labor. Additionally, trips give us the chance to engage clients in innovative ways that might have otherwise needed a lot of resources.

What differentiates Infor Omni-Channel Campaign Management from other similar products?

It is quite easy to learn and use the user interface. The tool's reporting and comparison capabilities between different data threads are excellent and simple to emulate. Before this tool, it was a little challenging to solve problems relating to market trends in terms of anticipated traffic and visitor counts across various business channels.

What is your favorite aspect of this product?

My team has been able to efficiently manage and comprehend our campaigns, as well as their triumphs and failures, thanks to its integrated marketing calendar and analytics features. With the help of this calendar, we are able to work more effectively and never miss a deadline. We mostly notice an increase in productivity and a reduction in missed deadlines.

What do you dislike most about this product?

The learning curve with Infor is what I find to be difficult. In terms of what you can do with the tool, it is quite robust and has a wide-ranging capability. In the end, that means that learning how to use it all will take time and effort.

What recommendations would you give to someone considering this product?

Infor is one of the top platforms for marketing automation, email marketing, lead nurturing, and other tasks, but it falls short when it comes to real-time event-based email marketing because there are other products on the market that offer that function.

What differentiates Infor Omni-Channel Campaign Management from other similar products?

Preparing, carrying out, and keeping track of permissions-based advertising campaigns across many contact points is made possible with the help of Infor Omni-channel Marketing Automation Software, an integrated information management tool. With a user-friendly, thorough solution that enables us to take some action from every gadget with real-time results, we can nurture our client base and foster loyalty.

What is your favorite aspect of this product?

It really is a great tool since it also tells me who is and is not viewing our communications, allowing me to connect with people who have an interest in the mails and actually saving us time from sending an email to those that are not. To simply engage with my clients and potential clients, I can also construct categorized groups, mails, and automatic processes.

What do you dislike most about this product?

It's really tough to download or transmit data regarding ads and supplier information out of this application, which is a persistent problem in our industry. It goes out as a number identification, but to make it simpler, we really need names of ads, etc. Managing all of these spammy contacts and attempting to remove them from my system takes some effort.

What recommendations would you give to someone considering this product?

We chose it because of how well it fit with our processes and vision. After testing it out for a while, we decided to use it throughout our entire organization. For our organization, we required an all-in-one marketing solution, and Infor Omni-channel Marketing Automation Software offers just that. With one simple tool, we can easily construct forms, landing sites, mails, and bots.