What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Carine O.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2021
Excellent in query management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Before HubSpot, customer information was held on spreadsheets, which had difficulties with information not being updated and incorrect information being entered. Since its release, it has been possible to "centrally manage client information and query information." It has a wide range of features used in the marketing and sales scenes, such as forms, pages, email transmission, and the ability to store customer information. Furthermore, the user interface is created in such a manner that even those who have never used MA or SFA before can use it, and there is a lot of help.
What is your favorite aspect of this product?
I think there are other comparable tools, but I think it is fine to designate it as one of the possibilities. I think even beginners can use it because it is simple to understand and provides information. Form creation, form response list and follow-up email sending sequence It is also easy to build, and completion tracking is possible by simply generating a ticket for each of the queries; it is also simple to administer. An "inquiry unification" can be done, separate the contact person in charge and quickly assign the person in charge, so this tool can manage at least 10 persons.
What do you dislike most about this product?
There are some internal issues to work out, such as how to use tickets as a business tool, but it is making a difference. In certain cases, articulating the purpose may be challenging. Nothing else exists.
What recommendations would you give to someone considering this product?
We may interchange customer information with marketing, sales, and support without separating it by centralized control. Furthermore, several functions enable inbound marketing, and even inexperienced users may use lead-generating tactics. It has become one of our company's most important tools because it also serves as a knowledge store. I rely heavily on MA, SFA, support, and CRM, and I can't do business without HubSpot. If the number of email queries is clearly large in relation to the number of employees, you can state that this instrument is powerful assistance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Harjeet K.
- Role: Human Resources
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Holy grail of digital marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubsSpot is like a holy grail of features related to digital marketing. It is perfect for social media marketing, email marketing and analysis of campaigns. Its new, innovative and upgraded.
What is your favorite aspect of this product?
Its constantly upgrading with new and innovative features. It is giving so much new to use and experiment in improving the brand presence in digital world
What do you dislike most about this product?
Nothing as such. It is constantly working on its bugs and issues.
What recommendations would you give to someone considering this product?
Go for Hubspot as it is the single platform that offers numerous options of digital marketing to the brand.
Pros
- Unique Features
- Generous Negotitation
- Over Delivered
- Security Protects
Bala K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
Amazing training materials. Don't miss it
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Excellent training for digital marketers :)
What is your favorite aspect of this product?
Fast product with deep functionality
What do you dislike most about this product?
Slightly overpriced for the current scope
What recommendations would you give to someone considering this product?
Indeed good to go :) if you have 500+ contacts and want to try A/B testing and segmentation
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
