What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Mark S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2024
The Best an Easy to Use Digital Marketing Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has an user-friendly interface and directly integrates with major social media platforms
What is your favorite aspect of this product?
It's a very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.
What do you dislike most about this product?
Hubspot's Very steep pricing tiers discourages small businesses. From a few tens of dollars a months, it quickly jumps to a few hundreds of dollars a month. I also need RTL features for my marketing emails and these don't exist so I have to use Mailchimp for this and always have a feeling that open rates for mails i send on Mailchimp are higher than those on Hubspot.
What recommendations would you give to someone considering this product?
It's very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Easy to use, pricing bit on higher side
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Brand and market value establishment
What is your favorite aspect of this product?
Email template section, easy drag n drop
What do you dislike most about this product?
Not dislike, but few features can be enhanced I guess
What recommendations would you give to someone considering this product?
If you've good budget, you want everything managed under one roof, go for it.
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Caring
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2024
One-stop marketing powerhouse
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Effective Service
- Respectful
