What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Jackson B.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Nov 2021
One of the best tool for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is one of the most used and preferred email marketing software that enables you to engage with business partners and customers across the world. I like how it is extremely easy and simple to learn and use the application. It has a very intuitive and friendly interface that makes it easy to learn and understand.
What is your favorite aspect of this product?
Since we started using HubSpot Marketing Hub, we have experienced a great change in our sales since it allows us to market our products globally. I like the ability to create eye-catching campaigns and instantly send them to our customers and business partners around the world. HubSpot Marketing Hub is cost effective thus making it affordable.
What do you dislike most about this product?
HubSpot Marketing Hub is a powerful and easy-to-use application for email marketing. I dislike nothing about it.
What recommendations would you give to someone considering this product?
To all companies looking for a great platform for email marketing, i urge them to consider HubSpot Marketing Hub since it is easy to use, implement and customize.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Mou A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Great Marketing tool indeed
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Lots of features.
What is your favorite aspect of this product?
That it's super easy to use, also very intuitive. You don't have to be an expert in programming to be able to use it. It has metrics for everything, and you can track pretty much everything
What do you dislike most about this product?
There are some limitations in the starter and pro versions when it comes to building out customized workflows. But once you get enterprise, you are able to do it all for the most part.
What recommendations would you give to someone considering this product?
Its an easy to use tracking enabled tool for marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jason M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Great marketing and social media management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Excellent tool by which we have been able to take better advantage of email, monitor and evaluate the performance of each of the marketing campaigns we do, plus it has features that help me organize my daily tasks. It's a relief to know that I can count on such valuable tools as HubSpot Marketing Hub.
What is your favorite aspect of this product?
Its user interface is friendly and provides tools that help improve marketing performance. It integrates well with email platforms, and its analytics about marketing campaigns are pretty comprehensive and easy to interpret. Its reports serve as feedback to improve upcoming marketing campaigns.
What do you dislike most about this product?
It proposes a rather steep learning curve, which I understand is complex and complete software to perform marketing tasks.
What recommendations would you give to someone considering this product?
It works well, its interface is user-friendly, and its price is affordable for all types of companies, make sure its functions are what your company needs, and you will be making the best investment.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
