What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Rebecca K.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
An exceptional product for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is our best application for email marketing purposes. One fact i like about it is how it allows us market our services online without sending marketers to the field to engage with customers physically. It has reduced our cost and improved marketing strategies. With HubSpot Marketing Hub, we can engage with customers and business partners around the world.
What is your favorite aspect of this product?
HubSpot Marketing Hub enables us to send outbound emails within seconds, building and personalizing emails and manage email lists. It allows us to collaborate easily and efficiently with our customers regardless of where they are. I like how the customer support team sacrifice their times to respond to our cases.
What do you dislike most about this product?
I have used HubSpot Marketing Hub for many years and it has been of great help to me and my organization. It is a brilliant and amazing platform for email marketing.
What recommendations would you give to someone considering this product?
To all prospective customers out there, i urge them to consider HubSpot Marketing Hub since it is the safest, easiest and fastest Application for email marketing.
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Inspires Innovation
Douglas M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2022
Just awesome!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Everything - it jumps miles ahead of its competitors with it's features!
What is your favorite aspect of this product?
the lead nurturing interface - it's so easy
What do you dislike most about this product?
The cost is a little steep
What recommendations would you give to someone considering this product?
You have to implement this tool if you have the budget
Pros
- Respectful
- Efficient Service
- Effective Service
- Caring
Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2021
One of the best marketing CRM
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Everything within the HubSpot marketing hub is unique and it aligns all the sales and marketing teams to work together efficiently. The use of workflows is the best part of Hubspot, creating landing pages has been very easy and email marketing at it's best.
What is your favorite aspect of this product?
The A/B testing on Hubspot is my favourite for a few reasons. It's very easy and efficient gives you accurate results for testing the campaigns or emails.
What do you dislike most about this product?
The only thing which Hubspot is not very good at is the quality of training provided by the technical team, they have very little knowledge (Some of the employees of Hubspot) They should always review their team training beforehand - And then pass it to clients
What recommendations would you give to someone considering this product?
It's one of the most essential tools for any business no matter small medium or large, I would highly recommend email marketing, marketing automation, use of workflows, creating landing pages, sequences for sales teams and the lead scoring system. The lead scoring system is the best one in the market, I highly recommend the product because of its unique features and capabilities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
