What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Very complete, but a bit pricey!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Very complete in features with many integrations.
What is your favorite aspect of this product?
The reputation of the Hubspot brand.
What do you dislike most about this product?
The price is a bit too high compared to other vendors.
What recommendations would you give to someone considering this product?
You can already get results with a free license.
Pros
- Client Friendly Policies
- Fair
- Altruistic
- Generous Negotitation
Sanudi G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2022
Superb product to ease your marketing automation!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is a huge time-saver, very intuitive and has an incredible customer support compared to other similar products!
What is your favorite aspect of this product?
Hubspot's Smart Content feature is my favorite feature! For emails and landing pages, I can show unique information, forms, and images to specific people based on different contact list
What do you dislike most about this product?
I dislike the CTA buttons in this software. We use them in every upsell email because they're certainly more effective than other button-links, but the CTA system is old-fashioned compared to the other modern features in hubspot.
What recommendations would you give to someone considering this product?
If you're a small/medium scale business and aren't aware of what modern technology can actually accomplish, HubSpot will be great for you. If you're a more advanced or larger company, you're probably better off integrating various tools together that stay with the times and offer more rapid product development!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vanessa Maria B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2022
The customer management system
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its tracking email feature is good which tells when email opens. The support is great and helpful. They keep communicating you until the issue is resolved. Their technologies are up to date and according to trend. Their training sessions are available so you can quick learn from there.
What is your favorite aspect of this product?
It is well suited for large business who can afford a good Customer management software for their company. It did not only help our company as CRM but in sales and marketing too. It helped us increasing our business in better way.
What do you dislike most about this product?
It is little bit costly as compared to other similar platforms. There is still some problem with some features while using it. Integration with other vendors and suppliers should be made better. It is not affordable by small enterprises. Its design is little bit confusing too.
What recommendations would you give to someone considering this product?
It is well suited for large business who can afford a good Customer management software for their company. Recommended to all of them.
Pros
- Client's Interest First
- Helps Innovate
- Continually Improving Product
- Reliable
