What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Jasmine C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
A software to accelerate sales & customer services
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
This software has created a lot more lead capturing opportunities for us. As we use Hubspot as our main CRM, integration of our customer relationship management with this Hubspot marketing promotion platform has driven us to more lead captures hence more sales. We can build non-complex lead segmentations lists thus handling each customer’s information and creating the content of their specific interests has become easier than ever.
What is your favorite aspect of this product?
We get workflow automation with flexible and customizable ways of creating Emails for email marketing. You can use drag-and-drop email builder or the free and smart templates to create impressive emails for customer attraction. It has made the scheduling of our content across all marketing channels and social media easy.
What do you dislike most about this product?
Forms submissions cannot be removed before a specific period of time that is about the one-year minimum, this non-flexible feature can create an annoyance for our customers.
What recommendations would you give to someone considering this product?
By using Hubspot Marketing Hub you can track your marketing activities more efficiently. In short, Hubspot has proved to be the best marketing support.
Pros
- Reliable
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2022
Just the best on the market!
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Shan A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Jan 2022
It does many things which are essential for all
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The HubSpot marketing hub differs from all of its competitors, the best thing which differentiates Hubspot from its competitors is the lead scoring system of HubSpot which is very easy to use and helps businesses to score their leads based on their actions.
What is your favorite aspect of this product?
Personally, I love the email automation feature of HubSpot, as it is very easy to use and the feature which allows you to set up different workflows, this helps businesses with lead generation and lead nurturing campaigns. The event and campaign management is one of the best available in the market as it allows you to integrate with many different platforms, we use zapier and zoom together for carrying out different live and on-demand webinars.
What do you dislike most about this product?
I don't see any flaws in HubSpot except their phone app which is very basic does not do much. If we compare other competitors their mobile app is much better with UX and UI. Also, the enterprise version is a bit pricey, no doubt it does a lot for the business but also comes with a great cost.
What recommendations would you give to someone considering this product?
Personally, I find Hubspot as our main tool which has boosted our sales within the first quarter of using the platform, for lead generation and nurturing campaigns it has been the best tool for us. The chat flow feature is one of the best which allows you to allocate conversions to available agents easily and set up workflows and chat flows as per the requirement. Every business needs to test their campaigns before launching to big markets, HubSpot A/B testing feature makes the campaigns more effective than what they currently are. The list segmentation and management is one of the essential tools used by our business.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
