What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Translation missing: en.product_page.ratings.score 9.1
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
HubSpot Marketing Hub - getting a thumbs up
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I'm a huge fan of Hubspot's productivity and list-building features. Its personalized marketing capabilities is extremely outstanding and effective. Massive time saver, extremely user-friendly, and, yes, amazing customer service.
What is your favorite aspect of this product?
HubSpot is a fully - featured program that offers users a wide range of capabilities such as Dynamic Material, sparked drip sequencing, lead grooming, dashboards, customization functions, and the entire API.
What do you dislike most about this product?
I'm not really a fan of the first learning experience or the way instructional resources are presented. Rather than a manual guide, they've gone with a jumbled mixture of public forums and FAQs.
What recommendations would you give to someone considering this product?
If you prefer working on statistics and evaluating them, HubSpot is really the perfect starting point. This is a fully - featured platform that will undoubtedly suit your CRM requirements.
Pros
- Efficient Service
- Saves Time
- Acts with Integrity
- Transparent
Cassandra T.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Top line in the market but improvements required
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's very handy, creating landing pages is very easy with its drag and drop feature. When making a comparison of HS with salesforce, we prefer using Hubspot for creating landing pages, optimizing campaigns and test the campaigns (A/B testing)
What is your favorite aspect of this product?
It helps you with lead nurturing and lead generation which makes it very effective at it, as scoring all the leads is very easy on Hubspot, using that feature to qualify leads for marketing and sales makes the work process to be very easy and effective.
What do you dislike most about this product?
Reporting is very basic, there should be improvements in that area, the workflows and use of workflows are also very basic. there should be improvements around the area of list segmentation is currently outdated and with multiple active lists, it gets confusing for users to segment audiences easily.
What recommendations would you give to someone considering this product?
I would highly recommend this product for small and medium-sized businesses, it helps B2B specifically for lead generation and nurturing campaigns, the ABM within Hubspot is very efficient too. The use of landing pages creation is my favourite as it requires no technical expertise to use just simply drag and drop, same for the email creation. AB testing campaigns cannot get more simple than using Hubspot, the use of workflows is very effective for marketing automation.
Pros
- Continually Improving Product
- Security Protects
- Enables Productivity
- Efficient Service
Cons
- Commodity Features
Bryan H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Powerful, Effective and Enjoyable to Use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is in a league of its own. The user interface is incredible, it's easy to use while still offering a breadth of powerful features, and it improves our B2B marketing efforts. There's something so streamlined and efficient about HubSpot that sets it apart from other products.
What is your favorite aspect of this product?
The user interface — this makes learning the product, accomplishing goals, and improving business productivity possible. Other tools appear to be stuck in the past, but HubSpot is a wonderful, intuitive program.
What do you dislike most about this product?
Price is incredibly high, but it's an investment. Our team was extremely reluctant to pursue HubSpot for years due to the cost for years. However, it's made all the difference for our team.
What recommendations would you give to someone considering this product?
HubSpot offers a free trial period to see if it's the right fit for your organization. I think it's definitely worth considering, despite the high price tag.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Caring
