What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Jessica J.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2022
An amazing customer relationship management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The most important thing that makes the Allinone Software hubspot good is the breadth of features. Various modes record and report website visits and form submissions, and the menu bar is well-organized. Email marketing has so many more options and great tools than you can imagine. It works great on all platforms and is very user-friendly. UX and UI are the best.
What is your favorite aspect of this product?
Marketing Hub Starter is a budget marketing solution for just $50/month. Hubspot is a leading software company that organizations in all industries want to work with. They are looking for valuable marketing tools to help them generate leads and organize customer contact information. Emails can be easily created and shared between teams for feedback and collaboration.
What do you dislike most about this product?
Hubspot offers very limited features in its free version. Also, we can't currently provide data about how mobile users navigate the page. This is very important. Most people today use their mobile phones to browse websites. The workflow is sometimes difficult to understand and the pricing structure is rather high.
What recommendations would you give to someone considering this product?
I would like to see more landing page designs. They are effective but lack the finish. To make your landing page really popular, you need someone who can code your landing page.
Pros
- Performance Enhancing
- Effective Service
- Caring
- Transparent
Lucie V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
More than meet the eyes
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The integration with the CRM, making it a multistask tool.
What is your favorite aspect of this product?
The ease I can use it to draft and publish articles with this product
What do you dislike most about this product?
Some features need work to be make it a more efficient tool.
What recommendations would you give to someone considering this product?
It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.
Pros
- Enables Productivity
- Respectful
- Reliable
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Wastes Time
Miranda M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Great training
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to navigate, also has sales functions
What is your favorite aspect of this product?
User friendly, learning focused
What do you dislike most about this product?
Oversimplified
What recommendations would you give to someone considering this product?
Use in group setting
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
