What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
William G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2022
Useful for Promoting Your Products.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
You can't beat it! Hubspot is a great place to start if you're just getting started in Marketing or are still learning the ropes. More advanced users will find it a joy to work with forms in their digital marketing campaigns. Follow-up emails, which we've designed specific interfaces and applications for, have proven to be an effective tool for converting potential customers. When it comes to adopting and designing new marketing strategies, HubSpot Marketing Hub is an excellent tool.
What is your favorite aspect of this product?
Automated Email Sequences and Personalized Emails wonderful experience for users! Landing Page Builder is a great tool, as well as Email Marketing. There is also a terrific dashboard, and all of the integrations work properly to provide important insights that are valuable to the overall business.
What do you dislike most about this product?
The ability to more easily navigate the page has been improved. Most websites give the option of sending text when you press enter in a text box, but here you have to move the mouse and click, which is awkward and even annoying.
What recommendations would you give to someone considering this product?
If you don't use the tools available, you'll miss out on a lot of potential value. a fantastic tool that covers all bases.
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Caring
Tony D.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2022
Marketing Hub is an easy to use complete platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Marketing Hub does all I need and integrates the results of the tools brilliantly. The UX including automation is easy to understand and manage
What is your favorite aspect of this product?
The fact is does everything I need. Ads, social, web, forms, Landing pages and so on
What do you dislike most about this product?
The limits on some aspect of the platform such as marketing contacts. The amount you get as a default is a bit stingy. And on the face of it extra contacts feel expensive. I believe those extra prices might have some movement however
What recommendations would you give to someone considering this product?
Make sure you’ll use the functions and it’s the perfect choice. There are better solutions if you only want email or only want social But for a solution that does everything it’s hard to beat
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted May 2022
Very low entry curb for startups
Likeliness to Recommend
Pros
- Helps Innovate
- Acts with Integrity
- Generous Negotitation
- Performance Enhancing
Cons
- Leverages Incumbent Status
