What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Toni W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2022
Forever improving to meet todays marketer & sales
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.
What is your favorite aspect of this product?
Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!
What do you dislike most about this product?
I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.
What recommendations would you give to someone considering this product?
I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Enables Productivity
Steve H.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Jun 2022
Great Marketing Tools
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
There are so many offerings in Hubspot - great ways to integrate marketing, sales, communications and records.
What is your favorite aspect of this product?
The central location for team members to track sales projects and data
What do you dislike most about this product?
Tough to learn all the features if you are a small business.
What recommendations would you give to someone considering this product?
Have 1 central owner of the system that can teach others.
Pros
- Helps Innovate
- Unique Features
- Effective Service
- Acts with Integrity
Cons
- Less Inspiring
Alex D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
HubSpot Marketing Hub - a great Marketing Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub offers very easy automation customization. One can customize HubSpot according to their needs. Emails can be sent to every person individually, and the recipients don't have to worry about replying to multiple people by replying to that email. The file manager feature allows our team to have a library of items that we regularly need. The user interface of HubSpot Marketing Hub is very simple and easy to use. The workflow tools are great and they allow us to work smarter rather than harder.
What is your favorite aspect of this product?
HubSpot is a very affordable CRM. I can remain in touch with all of my team members without having to send individual emails to every one of them. I don’t have to tag each team member separately. Automated workflows can be created, and lists can be imported. It allows us to observe the engagement in our database. Cross-functionality that it provides, helps our Business Development and Sales Team to stay connected. HubSpot marketing hub has provided us with everything in a single place.
What do you dislike most about this product?
The CTAs displeased me initially. Upon creating an email, I was not able to convert an automated email to a normal one-off email. This feature is seriously lacking. Moreover, the HubSpot marketing hub also lacks a dashboard for checking the performance of marketing emails. It is difficult to export data about the effectiveness of marketing campaigns. The CMS is a little bit difficult to use as it demands knowledge about web development. Some actions are not available for workflows, and this makes the process more cumbersome.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a great tool if you want to excel in marketing. You can easily get used to the basics. Over time, you would be able to improve, and you would find it the most delightful tool to be used. All of your problems related to marketing will vanish in the thin air and your efficiency will increase manifold.
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Respectful
