Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

86

Auto-Responders

85

Segmentation

85

Basic Reporting and Analytics

84

Contact Database

84

Sales Intelligence & Conversion Rates

83

Mobile Optimized

82

Content Authoring

82

Email Templates

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Quality of Features

85

Breadth of Features

85

Ease of Implementation

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ravish K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Good for lead management not so for emails

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It’s ease to use and integration with Salesforce

What is your favorite aspect of this product?

Ease of use and import to excel

What do you dislike most about this product?

Email marketing bit. Not easy to designs

What recommendations would you give to someone considering this product?

Use this for marketing hub and lead management and not for email marketing

Pros

  • Reliable
  • Performance Enhancing
  • Acts with Integrity
  • Generous Negotitation
  • Role: Sales Marketing
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2022

Effective product!

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Cons

  • Slower Product Innovation
  • Commodity Features
  • Under Delivered

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Sep 2022

Hubspot has taken us to the next level!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's very easy to use and the analytics are easy

What is your favorite aspect of this product?

The analytics

What do you dislike most about this product?

Integration with Agent Dealer

What recommendations would you give to someone considering this product?

Make sure to get real Salesforce, not Agent Dealer

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171