
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: C-Level
- Industry: Media
- Involvement: Initial Implementation
Submitted Dec 2022
HubSpot - the perfect spot for your business
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Unique Features
- Caring

Christopher C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
So many capabilities tucked into this software
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is a highly-capable CRM and marketing automation platform in one interface.
What is your favorite aspect of this product?
New capabilities are constantly being rolled out. It's fun to see newly available updates each week.
What do you dislike most about this product?
It's frustrating how they've siloed sales documents from their normal file hosting section. I almost always want to traditionally host anything I've added as a sales document, so I need to upload and manage versions separately for this. Sales templates (emails) and marketing emails are a similar frustration. Two separate places to store emails.
What recommendations would you give to someone considering this product?
Chances are you'll be enticed to expand and upgrade into different Hubs and tiers of HubSpot given how well everything works together. Look at the potential alll-inclusive package and see if this is the direction you may eventually want to take. If you only need/want HubSpot for a CRM or only a marketing automation package, look elsewhere.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Reliable
Cons
- Charges for Enhancements
- Less Efficient Service
- Less Effective Service

Leandro Augusto N.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
HubSpot manages your networks and attracts more
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In our advertising company we manage a myriad of different accounts for our clients and associates, through HubSpot Marketing Hub we can quickly and securely manage each of these, maintaining direct contact with customers and creating a very healthy collective trust for the company, each of our workers is associated with the tool to provide the best service and achieve better ranges of reach among customers.
What is your favorite aspect of this product?
The creation of publications in the tool is too simple, making the work much easier and keeping the business productivity at a high level, the calendar options are extremely helpful as we can make campaigns of several days previously planned on the same day automatically. It is possible to duplicate old publications that are still useful for our customers, keeping your customers close to your products and services.
What do you dislike most about this product?
After scheduling the publications and after a few minutes, we can not make an edit if there is any error, which leads to do all the work again and makes us lose a little time sometimes, so you have to be very careful about this. Sometimes the word processor of the tool presents failures that are certainly frustrating, since it is one of the main functions of the tool and it should work perfectly.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a fairly cost-effective option for all companies that need to stay active on social networks, allowing constant contact with customers and resulting in greater responsiveness and attracting potential new customers. The customer service is quite good and the truth is that the tool in question works quite well, managing to increase productivity in almost all companies that require their services.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Caring