What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Scott A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted May 2023
Only essential if you use the website integration
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
website integration
What is your favorite aspect of this product?
the blog publishing and integration with our website
What do you dislike most about this product?
updates to the social post scheduling are clunky
What recommendations would you give to someone considering this product?
use as many features as possible to make it worth it
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Mbili M.
- Role: Operations
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted May 2023
Ease of use and totally worth it
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The breadth of support functions to help in marketing. From landing pages, email marketing platforms and so on.
What is your favorite aspect of this product?
Ease of use and Dynamic Functionality
What do you dislike most about this product?
Customization is difficult
What recommendations would you give to someone considering this product?
If you are looking to level up all aspects of marketing. This is the product to have
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jeffrey W.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: Business Leader or Manager
Submitted May 2023
WOW I am so IMPRESSED with HubSpot!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
All-in-one platform: HubSpot Marketing Hub is an all-in-one platform that offers a range of marketing tools, including email marketing, social media, SEO, landing pages, lead management, analytics, and more. This eliminates the need to use multiple software products, streamlines processes, and saves time and money
What is your favorite aspect of this product?
Ease of use: HubSpot Marketing Hub is designed to be easy to use, with a user-friendly interface and drag-and-drop functionality. This makes it accessible to businesses of all sizes and skill levels, without requiring extensive technical knowledge or IT support.
What do you dislike most about this product?
Complexity: While HubSpot Marketing Hub is designed to be easy to use, it does have a range of features and functionalities that may be overwhelming for some users. This complexity can make it challenging for businesses to fully utilize all of the platform's capabilities.
What recommendations would you give to someone considering this product?
Please use HubSpot! As someone that faces and works with marketing as a project manager, HubSpot is all in one spot with many creative solutions!
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
