What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Or N.
- Role: Operations
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Nov 2023
We use it as a marketing tracking
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Very flexible CRM with a lot of technical uses
What is your favorite aspect of this product?
Very easy to initiate. A lot of use cases and very technical.
What do you dislike most about this product?
I wouldn't say I like how my company implements it so it's tough for me to work with. I don't think it's the product itself
What recommendations would you give to someone considering this product?
To make sure he knows how to use it first
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Cons
- Slower Product Innovation
- Vendor Friendly Policies
- Vendor's Interest First
Arkadiusz K.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Oct 2023
Fantastic features, scary at first.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Complexity of solution.
What is your favorite aspect of this product?
Primarly using CRM
What do you dislike most about this product?
Complex UI
What recommendations would you give to someone considering this product?
One solution to rule them all.
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Unique Features
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Reduced overall spend
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Really comprehensive tool with exceptional customer success follow up
What is your favorite aspect of this product?
I love the content management capabilities. The fact that I could keep a share link the same but update the content on the back end and have it farm out everywhere was lifechanging.
What do you dislike most about this product?
It's silly, but I hate that there's some strange programming issue between HubSpot and Outlook so that buttons and images with rounded corners in HubSpot show up fully sharp-edged in Outlook.
What recommendations would you give to someone considering this product?
Make sure all your marketing folks get good training on this from the get-go. I was (and am) quite successful on the product but would have been more so if I'd been included in some of the more initial training, especially as the one responsible for all the content management and social media.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
