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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

86

Auto-Responders

85

Segmentation

84

Basic Reporting and Analytics

84

Contact Database

83

Sales Intelligence & Conversion Rates

83

Mobile Optimized

83

Content Authoring

82

SPAM Compliance

82

Email Templates

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Quality of Features

85

Breadth of Features

84

Ease of Implementation

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Ease of Data Integration

82

Ease of Customization

82

Vendor Support

80

HubSpot Marketing Hub Reviews

Kaitlyn W.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

HubSpot has great ad management features

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

To organize and categorize prospects and to compose marketing emails, we rely on HubSpot. HubSpot is assisting us in consistently cleaning our database and sending them exceptional emails. We can easily identify what our audience likes and doesn't like with all of these reporting tools.

What is your favorite aspect of this product?

The simplicity of use and the ease of implementing HTML email templates are two of my favorite features. I really like how comprehensive Hubspot is; it allows me to handle everything from forms and landing pages to emails and automation. As a daily user, I can attest to how easy it is to interface with other platforms.

What do you dislike most about this product?

Some aspects might use some tweaking. But I appreciate that HubSpot is consistently developing new features and fixing bugs, and that their support staff is available whenever I need them.

What recommendations would you give to someone considering this product?

With its help, I can monitor campaign reactions with greater precision. An excellent resource for local companies. The best part of HubSpot is how well it connects with other applications. This allows us to have a complete picture of our clients and contacts.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

Courtney S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Excellent marketing management tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

We now have more information about the customer journey, including the pages prospects turn before converting, thanks to HubSpot Marketing Hub. HubSpot Forms allows for cleaner automation and attribution logic. Additionally, we were able to switch from our previous social media platform to HubSpot.

What is your favorite aspect of this product?

I really enjoy using the Marketing Campaign area of HubSpot Marketing Hub to monitor metrics. My company can adjust its focus and resources based on the return on investment (ROI) we are seeing at any given time thanks to its comprehensive reporting capabilities. Customer service is easy to access and responds quickly. Not only do I use Hubspot every day, but I also love the training and education this CRM offers through Hubspot Academy.

What do you dislike most about this product?

It can be difficult to track marketing contacts in HubSpot Marketing because the monthly total is not "real-time." That said, it's great that HubSpot alerts you when you're almost at your limit.

What recommendations would you give to someone considering this product?

Its user interface is the crown jewel among its many features. Its user interface is up-to-date and intuitive, unlike its rivals AEM and Marketo. Their knowledge base and support are second to none.

Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Transparent

Juli R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

HubSpot is our complete marketing solution

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub has been a great help in setting up drip and trigger emails and general email automation. The fact that it integrates with my phone's calendar, billing, payment, and issue notification systems, as well as online chat and Facebook messages centralized within the app, is fantastic. Not having to keep track of where the contact first approached is a huge relief. The customer relationship management system and task manager also incorporate all of that.

What is your favorite aspect of this product?

HubSpot is the best platform I've used for email marketing and marketing campaigns. With built-in campaign object UTM builder, form and landing page analytics, attribution tracking, and more, it's easy to evaluate how well built-in campaigns are performing.

What do you dislike most about this product?

I would have preferred Marketing Hub to have the ability to prepare and publish material for social media. I currently can't afford the upgrade. It would save me more time and trouble with Meta if I could add that.

What recommendations would you give to someone considering this product?

By providing actionable recommendations at every stage, HubSport's solution simplifies the process of creating an effective web presence. Instructions, tips, FAQs, and links to other resources are provided in each area to help you understand how to improve your content for search engine optimization and the search engine results page (SERP).

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Saves Time

Most Popular HubSpot Marketing Hub Comparisons

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