What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2024
"User-friendly and feature-rich, but room for impr
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Saves Time
Shams A.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Dec 2024
Great product, pricing can we worked upon.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub really shines with its all-in-one approach, making it easy to handle everything from email to social media, It’s super user-friendly, comes with tons of helpful resources, and grows with business as you need more advanced features.
What is your favorite aspect of this product?
What I like about HubSpot Marketing Hub is how everything just fits well together email, social media, CRM all in one easy-to-use place, making it so much simpler to manage our business social needs.
What do you dislike most about this product?
One downside of HubSpot Marketing Hub is its pricing, while it offers great features, it becomes quite costly.
What recommendations would you give to someone considering this product?
If someone is considering HubSpot Marketing Hub, I would recommend starting with their free tier to get a feel for the platform’s core features. Be mindful of the pricing as per the scale of the business.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
Adam C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Rounded, safe, bounded
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is a very rounded and safe environment for marketers to play in. It's a bit like when you go to the bowling alley and use the 'bump n bowl' for the kids - there's not a lot that can go wrong using this, which isn't the case for something heavy like Marketo.
What is your favorite aspect of this product?
Fast setup, easy to adapt to needs, quick to build out marketing and email programmes in.
What do you dislike most about this product?
The analytics just aren't configurable enough - you can have your data how HubSpot suggests it, or change your processes to match, but not the other way around.
What recommendations would you give to someone considering this product?
Consider if you're a large, complex enterprise type customer. If you are - then perhaps you need to spend the $ and get something more powerful, with someone in MOPS to back that up.
Pros
- Respectful
- Acts with Integrity
- Friendly Negotiation
- Reliable
Cons
- Commodity Features
