What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Pappu S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2025
Powerful All-in-One Marketing Automation tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is unique in that it combines effortlessly marketing automation, CRM integration, and ease of use. Unlike most competitors at the enterprise level, it provides scalability without undue complexity, making it equally suitable for new startups and older companies. Its drag-and-drop automation workflows, AI-driven content suggestions, and dynamic lead nurturing features make it stand out particularly for businesses
What is your favorite aspect of this product?
I like its intuitive user experience and deep CRM connectivity make campaign execution effortless
What do you dislike most about this product?
It's design flexibility of landing pages and email templates somewhat limiting
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is ideal for companies that focus on inbound marketing, lead nurturing, and automation with minimal learning curve. Startups can make use of the free plan, whereas expanding companies should consider pricing cautiously before signing up for higher-tier plans. For companies requiring extreme customization or enterprise-level AI insights, considering other platforms such as Marketo or Pardot might be worth it.
Pros
- Performance Enhancing
- Unique Features
- Client's Interest First
- Transparent
Micel A.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2025
Everything is good. hubspot is expensive
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub differentiates itself with its all-in-one platform, seamless CRM integration, advanced automation, and user-friendly tools. It focuses on inbound marketing, offers robust personalization, detailed analytics, and scales for businesses of all sizes. Its AI-powered features and strong community support further set it apart.
What is your favorite aspect of this product?
The contact tracking and marketing features.
What do you dislike most about this product?
I like everything. I dont likle the cost of it.
What recommendations would you give to someone considering this product?
Lower the cost.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Yinka O.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: Business Leader or Manager
Submitted Feb 2025
HubSpot marketing Hub as a great tool for digital
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's User Friendly Interface and Cost of Ownership
What is your favorite aspect of this product?
It's user friendly Interface
What do you dislike most about this product?
I have been having a great experience with so far, so I would say there's nothing I dislike about it at this moment.
What recommendations would you give to someone considering this product?
I will tell them to go for it and they would never regret using it
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Fair
