What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Pruthviraj K.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2025
HubSpot Marketing Hub helped to present and grow.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out for its all-in-one platform, combining powerful marketing automation, CRM integration, and advanced analytics in a single, user-friendly system. Its scalability and deep customization make it ideal for growing businesses looking for both simplicity and advanced capabilities.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its seamless integration across marketing, sales, and service teams, allowing for a unified view of the customer journey in one place.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is that advanced reporting customization can feel limited, especially when trying to build highly complex, cross-object reports.
What recommendations would you give to someone considering this product?
I’d recommend fully exploring HubSpot’s automation, CRM integration, and reporting tools to see if they align with your team’s needs — and make sure the pricing fits your growth plans, especially if your contact list is large.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Arewa O.
- Role: Human Resources
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Mar 2025
Challenging to new users
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Swift to use
What is your favorite aspect of this product?
User interface
What do you dislike most about this product?
Takes time
What recommendations would you give to someone considering this product?
Focus on compliance
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Neha P.
- Role: Information Technology
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Effective marketing tool, but expensive.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub feels like an extra team member, streamlining email marketing, automation, and customer insights in one place. Unlike complex platforms like Marketo, its intuitive interface makes launching campaigns easy without IT help.
What is your favorite aspect of this product?
Its intuitive interface and seamless CRM integration make marketing automation effortless, even for non-technical users.
What do you dislike most about this product?
As your business grows, HubSpot’s costs can quickly add up, especially with extra contacts and premium features. While the platform is powerful, the pricing can feel restrictive for scaling companies on a budget.
What recommendations would you give to someone considering this product?
I would suggest that anyone looking into HubSpot Marketing Hub begin with the free or basic plan to explore its capabilities before upgrading. Maximizing its automation and CRM tools will help make the investment worthwhile. Additionally, be mindful of pricing, as costs can rise quickly with more contacts.
Pros
- Helps Innovate
- Enables Productivity
- Acts with Integrity
- Transparent
