What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Translation missing: en.product_page.ratings.score 9.1
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Arti V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Robust Features, But Steep Learning Curve
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
email marketing, automation, CRM, SEO, social media, and analytics in one seamless platform. and focus more on automation and less on inbound marketing.
What is your favorite aspect of this product?
fully integrated CRM ensures that marketing and sales teams stay aligned. and flexible pricing and features that grow with your business.
What do you dislike most about this product?
HubSpot charges based on the number of contacts, which can get expensive for businesses with large email lists. and business units requires separate accounts or workarounds
What recommendations would you give to someone considering this product?
he cost increases as your contact list grows, so evaluate your database size carefully. and platforms like Marketo or Pardot might be better suited.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Pooja d.
- Role: Operations
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
One of the best email marketing tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It definitely differs from other similar products with its uniqueness in combining marketing, sales, and service tools into a single platform, allowing for seamless lead management, email marketing, content management, social media management, and CRM integration. Many competitors primarily focus on email marketing or CRM separately.
What is your favorite aspect of this product?
My favorite aspects of this product is their user-friendly interface, all in one platform, extensive automation, comprehensive reporting, scalability, free CRM and extensive learning resources.
What do you dislike most about this product?
I dislike their high pricing for advanced features, steep learning curve for advanced features, limited customisation in lower plans and email marketing limitations.
What recommendations would you give to someone considering this product?
I would definitely recommend you to check with your IT infrastructure and get the right premium plan accordingly.
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Respectful
Shivendu S.
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted Mar 2025
Integration of Cybersecurity and Data Protection
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
A password manager that is built in would be a very beneficial feature in terms of security since it would enable the users to store and manage their passwords in a secure way right within the system.
What is your favorite aspect of this product?
It employs AI to spot and knock out threats before they damage, hence minimalizing the risk of malware and ransomware attacks. The system's security is upheld through this proactive method.
What do you dislike most about this product?
Settings make the UI too complicated for those who are new to it, which may cause it to feel less intuitive for the first-time users.
What recommendations would you give to someone considering this product?
In the case of the growing business, it is recommended to study Acronis to see what parts are scalable.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
