What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Vinay S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Boost marketing as well as sales.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Application is really smooth and easy to navigate for marketing related tasks. It has high no of features that helps alot in email marketing as well as automation. Rapidly integrated with other CRM for better productivity. It really reduce the human efforts and makes the streamline process.
What is your favorite aspect of this product?
Easy for us to analyse the customer behaviour on the basis of the marketing reports. It allow us to improve our services. It boosts our social media presence as well.
What do you dislike most about this product?
I have never faced any major issue so far.
What recommendations would you give to someone considering this product?
This is one platform that allows to manage marketing on all platforms without any issue. It is game changer for all marketing teams in every organisation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Heather R.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Apr 2025
HubSpot -Vital for Small Businesses
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I love the way HubSpot has made an all-in-one place efficiency for social media and ad analytics. Combine that with the data on email marketing and as a marketer for small businesses it has become my go-to.
What is your favorite aspect of this product?
Hands down the marketing features. There is a great deal of data that is collected and can help optimize quickly any campaigns that are being pushed to the wild.
What do you dislike most about this product?
I am not a fan of the workflows if there are multiple people involved in being admins. It causes to many issues and hard to streamline.
What recommendations would you give to someone considering this product?
Talk honestly with your rep and tell them what you need now. Then have a conversation of what you are thinking of expanding to in the future.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Arti V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Robust Features, But Steep Learning Curve
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
email marketing, automation, CRM, SEO, social media, and analytics in one seamless platform. and focus more on automation and less on inbound marketing.
What is your favorite aspect of this product?
fully integrated CRM ensures that marketing and sales teams stay aligned. and flexible pricing and features that grow with your business.
What do you dislike most about this product?
HubSpot charges based on the number of contacts, which can get expensive for businesses with large email lists. and business units requires separate accounts or workarounds
What recommendations would you give to someone considering this product?
he cost increases as your contact list grows, so evaluate your database size carefully. and platforms like Marketo or Pardot might be better suited.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
