What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Pierre R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Optimized marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It combines CRM, email, automation, and analytics in one platform. Its user-friendly interface and onboarding tools are standout features.
What is your favorite aspect of this product?
Email automation and contact segmentation are powerful yet simple to use. Analytics dashboards provide clear insights into campaign performance.
What do you dislike most about this product?
Pricing increases quickly as contact lists grow. Some advanced features are only available in higher tiers.
What recommendations would you give to someone considering this product?
I recommend starting with the free version and exploring its core tools. Plus, you can plan your scaling needs to choose the right subscription level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karthick P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Best in class CRM tool for SMB and MM Companies
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Compared to others CRM in the markets HubSpot have top in class features and capabilities to hold lot of data and consist of clear UI/UX design which help end user to access tool easily
What is your favorite aspect of this product?
The favourite aspects of this tool it holds different hub for different services and department in the organization level eg Sales hub is completely for business development and Account manager to handle all sales function.
What do you dislike most about this product?
The price is very complex and difficult to understand due to multiple tiers and add-ons features Limited customization is available
What recommendations would you give to someone considering this product?
Maximize the SEO blog optimization and suggestions to improve platform visibility Need advancement in analytics part to optimize the report
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kareem R.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2025
The best intro level CRM/Marketing Automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ability to scale up from need. It is expensive over time but the ease of use and extensive knowledge resources are second to none. Salesforce might be more powerful but Hubspot is better for the everyday business.
What is your favorite aspect of this product?
Ease of use, implementation and training.
What do you dislike most about this product?
Cost is a bit exorbitant once you add pretty basic features.
What recommendations would you give to someone considering this product?
It does everything GOOD but nothing exceptionally great besides email automation in my view.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
