
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews

Anthony U.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2025
"HubSpot Marketing Powerful Hub"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Other platforms like ActiveCampaign focus heavily on email automation and are often cheaper, ideal for small businesses. Salesforce Marketing Cloud provides deeper customization but requires more technical expertise. GetResponse excels in webinar support and ecommerce, while Omnisend targets transactional emails for online stores. HubSpot’s edge is its comprehensive CRM integration, but competitors may suit niche needs better. Choose based on budget and specific goals.
What is your favorite aspect of this product?
Another great aspect is HubSpot Academy. It offers free training resources. The courses are practical. They boost user confidence. The all in one platform centralizes tools for easy access. It reduces complexity. The lead scoring feature helps prioritize high-potential leads effectively. Customization options are flexible. They fit various business needs.
What do you dislike most about this product?
Navigation changes confuse even long-time users. Essential features, like detailed reporting, often need third-party tools like Google Analytics. Contracts lock businesses into annual commitments, which feels restrictive. Support can be slow or unhelpful, especially for complex issues. The platform tries to do everything, but this makes it overwhelming. Customization is limited for specific needs, like syncing with certain Salesforce records. For startups, simpler, cheaper alternatives may work better.
What recommendations would you give to someone considering this product?
Consider costs, as premium features like automation and custom reports can get expensive, starting at $800/month. Test integrations with your existing tools to ensure smooth workflows. The platform’s AI tools, like Breeze Copilot, automate tasks but may require paid plans for full access. Customer support can be inconsistent, so rely on community forums or a HubSpot partner agency for help. Small businesses benefit most when fully committing to the platform. Avoid long term contracts until you’re sure it fits. It’s a solid choice for growth-focused teams.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Pierre R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Optimized marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It combines CRM, email, automation, and analytics in one platform. Its user-friendly interface and onboarding tools are standout features.
What is your favorite aspect of this product?
Email automation and contact segmentation are powerful yet simple to use. Analytics dashboards provide clear insights into campaign performance.
What do you dislike most about this product?
Pricing increases quickly as contact lists grow. Some advanced features are only available in higher tiers.
What recommendations would you give to someone considering this product?
I recommend starting with the free version and exploring its core tools. Plus, you can plan your scaling needs to choose the right subscription level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karthick P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Best in class CRM tool for SMB and MM Companies
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Compared to others CRM in the markets HubSpot have top in class features and capabilities to hold lot of data and consist of clear UI/UX design which help end user to access tool easily
What is your favorite aspect of this product?
The favourite aspects of this tool it holds different hub for different services and department in the organization level eg Sales hub is completely for business development and Account manager to handle all sales function.
What do you dislike most about this product?
The price is very complex and difficult to understand due to multiple tiers and add-ons features Limited customization is available
What recommendations would you give to someone considering this product?
Maximize the SEO blog optimization and suggestions to improve platform visibility Need advancement in analytics part to optimize the report
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing